What Freshpet, Inc.'s executives and directors are doing with their own shares, from SEC Form 3/4/5 filings — separating what the filings state (awards, withholding, disclosed plans) from what only the pattern of dates shows.
| 3 months | 12 months | |
|---|---|---|
| Open-market buys | 1 | 10 |
| Sells | 25 | 65 |
| Total trades | 53 | 166 |
| 3 months | 12 months | |
|---|---|---|
| Acquired | 555,246 | 1,306,553 |
| Disposed | 261,865 | 622,812 |
| Net activity | +293,381 | +683,741 |
View rich charts and dive into the patterns of specific insiders — who is accumulating, who is winding down, and which sale explanations the filings actually support.
| Insider | Relation | Date | Transaction | Shares | Price | Value | Shares held |
|---|---|---|---|---|---|---|---|
| Baty Nicola J. | President & COO | Oct 21 | Grant / award · A | +58,245 | — | — | 94,461 |
| George Walter N | Director | Sep 14 | Open-market buy · P | +1,000 | $64.92 | +$64.9K | 51,746 |
| Baty Nicola J. | Chief Operating Officer | Sep 01 | Withheld — tax / exercise cost · F | −395 | $70.46 | −$27.8K | 36,216 |
| Baty Nicola J. | Chief Operating Officer | Sep 01 | Withheld — tax / exercise cost · F | −1,687 | $70.46 | −$119K | 36,611 |
| Cyr William B. | Chief Executive Officer | Aug 26 | Disclosed 10b5-1 sale · S | −979 | $75.40 | −$73.8K | 96,677 |
| Cyr William B. | Chief Executive Officer | Aug 26 | Exercise / conversion · M | +7,209 | $10.23 | +$73.7K | 97,656 |
| Cyr William B. | Chief Executive Officer | Aug 26 | Disclosed 10b5-1 sale · S | −1,110 | $75.40 | −$83.7K | 106,530 |
| Cyr William B. | Chief Executive Officer | Aug 26 | Exercise / conversion · M | +8,170 | $10.23 | +$83.6K | 107,640 |
| Cyr William B. | Chief Executive Officer | Aug 26 | Disclosed 10b5-1 sale · S | −568 | $75.40 | −$42.8K | 49,044 |
| Cyr William B. | Chief Executive Officer | Aug 26 | Exercise / conversion · M | +4,180 | $10.23 | +$42.8K | 49,612 |
| Cyr William B. | Chief Executive Officer | Aug 26 | Disclosed 10b5-1 sale · S | −37,007 | $74.67 | −$2.76M | 350,744 |
| Cyr William B. | Chief Executive Officer | Aug 26 | Exercise / conversion · M | +56,442 | $10.23 | +$577K | 387,751 |
| Cyr William B. | Chief Executive Officer | Aug 24 | Disclosed 10b5-1 sale · S | −1,105 | $74.03 | −$81.8K | 90,447 |
| Cyr William B. | Chief Executive Officer | Aug 24 | Exercise / conversion · M | +7,981 | $10.23 | +$81.6K | 91,552 |
| Cyr William B. | Chief Executive Officer | Aug 24 | Disclosed 10b5-1 sale · S | −1,250 | $74.03 | −$92.5K | 99,470 |
| Cyr William B. | Chief Executive Officer | Aug 24 | Exercise / conversion · M | +9,030 | $10.23 | +$92.4K | 100,720 |
| Cyr William B. | Chief Executive Officer | Aug 24 | Disclosed 10b5-1 sale · S | −640 | $74.03 | −$47.4K | 45,432 |
| Cyr William B. | Chief Executive Officer | Aug 24 | Exercise / conversion · M | +4,620 | $10.23 | +$47.3K | 46,072 |
| Cyr William B. | Chief Executive Officer | Aug 24 | Disclosed 10b5-1 sale · S | −567 | $74.03 | −$42K | 331,309 |
| Cyr William B. | Chief Executive Officer | Aug 24 | Disclosed 10b5-1 sale · S | −40,398 | $76.01 | −$3.07M | 331,876 |
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