GameSquare Holdings Inc

gamesquare.com

What Do They Do?

Connects brands and game publishers with gaming and youth audiences through marketing campaigns, creator and talent services, and media and analytics tools.

How Do They Make Money?

revenue

Segment	Share	Revenue
Saas	6.6%
SaaS Managed Services	3.6%
Marketing Agency	37%
Talent Agency	19%
Content	4.7%
Consumer Products Merchandise	1.1%
Consumer Products Royalties	5.7%
Brand Sponsorships	11%
Esports	8.1%
DAT Yield	2.5%

Who Are Their Customers?

Technology companies use its data analytics platforms, while brands use its full-service marketing services to reach gaming and youth audiences.

Do Revenues Turn Into Profits?

No. It lost $40.1M in FY2025.

Operating income, FY2025

−56% of revenue

▼ −27% (Loss) vs FY2024 (−$34.4M, −125%)

Net income, FY2025

−89% of revenue

▼ −18% (Loss) vs FY2024 (−$48.8M, −177%)

Free cash flow, FY2025

−41% of revenue

▼ −40% (Loss) vs FY2024 (−$30.6M, −111%)

How Are They Changing?

Since the FY2025 annual report

Latest quarter: Q2 FY2026, the three months to Jun 30, 2026

Revenue: ▲ +137%; vs $7.8M in Q2 FY2025
Net income: ▲ +253% (Loss); vs −$3M in Q2 FY2025

Marketing Agency share of revenue vs 25.5% in Q2 FY2025

Sep 8, 2026 Agrees to acquire substantially all FanEngine business assets The proposed transaction remains subject to stockholder approval and other closing conditions.
Aug 12, 2026 Reiterates annual financial guidance For 2026, it reiterated pro forma revenue of $85 million to $90 million and adjusted EBITDA above $5 million.

Revenue over time

Saas SaaS Managed Services Marketing Agency Talent Agency Content Consumer Products Merchandise Consumer Products Royalties Brand Sponsorships Esports DAT Yield

$50M$25M$0

FY2024 FY2025

Comments