Genius Sports Ltd
geniussports.comWhat Do They Do?
Sells live sports data, betting tools and media services to sportsbooks, sports leagues and advertisers.
20-F for FY2025, filed Mar 17, 2026Sports Leagues: Genius provides the technology infrastructure for the collection, integration and distribution of live optical tracking…View ↗
Sportsbooks: Genius’ technology, content and services allow sportsbook operators to outsource selected core, but resource-heavy, functions…View ↗
Advertisers: Genius works with brands and agencies, both from the gaming and non-gaming sectors, to provide a range of advertising and fan…View ↗
How Do They Make Money?
Sportsbooks pay fixed fees in advance or a share of their profits for hosted data, betting and trading services over contract terms. Advertising customers generally prepay fixed fees for campaigns; sports leagues mainly exchange data and streaming rights for hosted technology services.
20-F for FY2025, filed Mar 17, 2026Customers contract for the platform either under fixed fee or profit share arrangements. In fixed fee arrangements customers generally pay…View ↗
In profit share arrangements, the Company generates revenues based on a percentage of sportsbook operator profits. These arrangements…View ↗
The services are generally provided over a contract term of one year or less. The arrangements contain fixed fees, which are generally…View ↗
In connection with these hosting services, the Company primarily receives noncash consideration in the form of official sports data and…View ↗
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20-F for FY2025, filed Mar 17, 2026
FY2025 revenue by product or service ↗
$669.5M
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20-F for FY2025, filed Mar 17, 2026
$669.5M ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Betting Technology, Content and Services
Recurring
20-F for FY2025, filed Mar 17, 2026 |
70%
FY2022: 61%
|
Betting Technology, Content and Services, FY2025
$471.5M Sources
|
Recurring |
|
Media Technology, Content and Services
Recurring
20-F for FY2025, filed Mar 17, 2026 |
22%
FY2022: 24%
|
Media Technology, Content and Services, FY2025
$144.5M Sources
|
Recurring |
|
Sports Technology and Services
Recurring
|
8.0%
FY2022: 14%
|
Sports Technology and Services, FY2025
$53.5M Sources
|
Recurring |
Who Are Their Customers?
Sportsbook operators contract for live data, odds and platform services. Sports leagues and federations use its data and operating tools; advertisers and media partners use its marketing and broadcast services.
20-F for FY2025, filed Mar 17, 2026Customers contract for the platform either under fixed fee or profit share arrangements. In fixed fee arrangements customers generally pay…View ↗
Sports Leagues: Genius provides the technology infrastructure for the collection, integration and distribution of live optical tracking…View ↗
Advertisers: Genius works with brands and agencies, both from the gaming and non-gaming sectors, to provide a range of advertising and fan…View ↗
The Company primarily provides advertising services to sports leagues and federations, along with sportsbook operators, and other global…View ↗
The Company provides sports leagues and media partners with real-time video augmentation services that allow for the production of…View ↗
20-F for FY2025, filed Mar 17, 2026
One customer accounted for 13% of revenue in the year ended December 31, 2025. One customer accounted for 13% of revenue in the year ended…View ↗
Do Revenues Turn Into Profits?
Not on paper. It lost $111.6M in FY2025, but brought in more cash than it spent: $64.5M of free cash flow.
20-F for FY2025, filed Mar 17, 2026
−$151.3MView ↗
20-F for FY2025, filed Mar 17, 2026
−$111.6MView ↗
20-F for FY2025, filed Mar 17, 2026
$64.5MView ↗
How Are They Changing?
Growing. Revenue grew 2.5x in 4 years, from $262.7M in FY2021 to $669.5M in FY2025, about 26% a year.
Broader advertising services
The older report describes performance marketing aimed primarily at sportsbooks and iGaming brands; the latest also describes advertising and fan-engagement services for non-gaming brands, using social, programmatic and augmented-broadcast placements.
20-F for FY2022, filed Mar 30, 2023 20-F for FY2025, filed Mar 17, 2026Genius’ technology and services extend beyond the symbiotic sports data—sports betting relationship. The Company provides data-driven…View ↗
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