GrowGeneration Corp
growgeneration.comWhat Do They Do?
Sells hydroponic and organic gardening supplies to commercial and home growers, and customized storage systems to businesses.
10-K for FY2025, filed Mar 20, 2026We sell a variety of hydroponic and organic gardening related products, including nutrients, additives, growing media, lighting…View ↗
Our Storage Solutions business, branded as "Mobile Media" or "MMI," provides customized storage solutions designed to enhance…View ↗
Our target customers include commercial, craft, and home growers in the plant-based medicine market, as well as commercial and home…View ↗
How Do They Make Money?
Customers buy gardening products and storage fixtures; product sales are counted when delivered or picked up, while installation sales are counted when the work is completed.
10-K for FY2025, filed Mar 20, 2026
-
10-K for FY2025, filed Mar 20, 2026
FY2025 revenue by reportable segment ↗
$161.7M
-
10-K for FY2025, filed Mar 20, 2026
$161.7M ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Cultivation and Gardening
Sold outright
10-K for FY2025, filed Mar 20, 2026 |
83%
FY2022: 88%
|
Cultivation and Gardening, FY2025
$134.2M Sources
|
Sold outright |
|
Storage Solutions
Sold outright
10-K for FY2025, filed Mar 20, 2026 |
17%
FY2022: 12%
|
Storage Solutions, FY2025
$27.5M Sources
|
Sold outright |
Who Are Their Customers?
Growers buy through GrowGeneration's retail locations, commercial sales team and online platform; retailers and resellers buy through its wholesale division. Storage customers include retailers, contractors, architects, country clubs and indoor agriculture operators.
10-K for FY2025, filed Mar 20, 2026We make our products available to growers through a variety of channels, including our hydroponic retail locations, a commercial sales…View ↗
Our target customers include commercial, craft, and home growers in the plant-based medicine market, as well as commercial and home…View ↗
Target customers for our Storage Solutions segment generally include small, mid-size, and large businesses seeking vertical space-saving…View ↗
Do Revenues Turn Into Profits?
No. It lost $24M in FY2025.
10-K for FY2025, filed Mar 20, 2026
How Are They Changing?
- Net income
-
Sources
10-Q for Q2 FY2026, filed Aug 11, 2026
−$2MView ↗
- ▼ −58% (Loss)
- vs −$4.8M in Q2 FY2025
10-Q for Q2 FY2026, filed Aug 11, 2026
Open tableView ↗
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Aug 11, 2026
Raised full-year adjusted EBITDA guidance to $2 million to $3 million
Reaffirmed the full-year revenue outlook.
Sources
8-K, filed Aug 11, 2026
Company Reaffirms 2026 Revenue Outlook and Raises Full Year Adjusted EBITDA(1) guidance to $2 million to $3 millionView ↗
-
May 12, 2026
Reaffirmed revenue and adjusted EBITDA guidance
The revenue outlook was $162 million to $168 million, with approximately breakeven adjusted EBITDA.
Sources
8-K, filed May 12, 2026
Company Reaffirms 2026 Outlook: Revenue of $162 million to $168 million and Approximately Breakeven Adjusted EBITDA(1)View ↗
Shrinking. Revenue fell 62% in 4 years, from $422.5M in FY2021 to $161.7M in FY2025, about 21% a year.
Storage business structure
The older report grouped MMI with distribution and other businesses integrated into retail, e-commerce and direct sales; the latest report presents storage solutions as a separate segment.
10-K for FY2022, filed Mar 16, 2023Distribution and other: In December 2020, GrowGeneration purchased the business of Canopy Crop Management Corp., the developer of the…View ↗
Who Do They Compete With?
Competes with Amazon and eBay
10-K for FY2025, filed Mar 20, 2026The markets in which we sell our Cultivation and Gardening products are highly competitive. Our key competitors include many local and…View ↗
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