Healthy Choice Wellness Corp (NYSE American: HCWC) is a natural and organic grocery and dietary supplement retail company that operates physical stores selling natural foods, vitamins, supplements, and health and personal care products. Revenue comes from transactional retail sales across store departments including grocery, produce, bulk food, meat and seafood, dietary supplements, and health and beauty products, supplemented by cooperative marketing revenue from national and local brand partners. The company also sells vitamins, supplements, and personal care products online through its wholly owned subsidiary Healthy U Wholesale at TheVitaminStore.com. HCWC was spun off from Healthier Choices Management Corp. (HCMC) and began trading independently on NYSE American under the ticker HCWC on September 16, 2024. As of December 31, 2025, the company employed approximately 430 people across retail, warehouse, and corporate operations. The company acquired GreenAcres Market in 2024 for $5.5 million. HCWC operates within the natural products retail segment of the United States grocery and dietary supplement industry.
- Revenue model
- Transactional retail sales across grocery, produce, bulk and private label food, dietary supplements, and health and personal care product departments. The company also generates cooperative marketing revenue through brand partnerships. A VIP membership discount program, introduced in August 2024, replaced a prior points-based loyalty system; member discounts are recognized as reductions to revenue at the time of sale rather than as deferred liabilities.
- Products and services
- Natural and organic grocery items including USDA-certified organic produce, minimally processed foods, gluten-free and vegetarian products, natural meats and seafood, dry and frozen goods, and private label bulk products such as nuts, pasta, grains, honey, and spices. Dietary supplements spanning vitamins, minerals, herbals, protein powders, probiotics, and sports nutrition under brands including Garden of Life, Solgar, Enzymedica, New Chapter, and Renew Life. Health, beauty, and personal care products including oral care, hair care, skin care, deodorants, and essential oils. Online supplement and personal care sales through TheVitaminStore.com.
- Customers and end markets
- Retail consumers seeking natural, organic, and minimally processed food and wellness products, including those following special diets such as gluten-free, vegetarian, and non-dairy. End markets are the United States natural and organic grocery industry and the dietary supplement retail industry.
- Value-chain role
- Specialty retailer sourcing natural and organic products from USDA National Organic Program-certified and third-party-audited suppliers. The company sells direct to consumers through physical stores and its e-commerce site. It also produces private label bulk food products sold under its own brand.
- Geographic exposure
- United States. The company operates retail stores and does not disclose specific store counts or state-level geographic breakdown in the excerpts provided.
- Competitors
- Conventional supermarkets, Natural and specialty food markets, Mass and discount retailers, Warehouse clubs, Independent health food stores, Dietary supplement retailers, Drug stores, Farmers markets, Food co-ops, Online and mail-order retailers, Multi-level marketers
