Health In Tech Inc (NASDAQ: HIT) is a health insurance technology company that operates as a program manager and underwriting platform for self-funded employee benefits plans. It makes money through two streams: fee revenue from its SMR program management business, which accounted for $26.5M or 79.4% of total revenue in FY2025, and underwriting modeling revenue from its ICE platform, which contributed $6.9M or 20.6% of total revenue in FY2025. Total revenue was $33.3M in FY2025, up from $19.5M in FY2024. The company's eDIYBS platform uses AI-backed risk profiling to deliver bindable stop-loss health plan quotes in approximately two minutes, with roughly 80% of bindable quotes issued without manual underwriting review. As of December 31, 2025, HIT had 22,515 billed employee-equivalents, up 23% from 18,348 at year-end 2024. The company listed on the Nasdaq Capital Market on December 23, 2024. CEO Tim Johnson and CFO LinLin Qian lead the company. Total assets were $23.1M and total stockholders' equity was $17.1M as of December 31, 2025. HIT has not declared or paid any cash dividends.

Revenue model

Fee-based revenue from SMR program management (79.4% of FY2025 revenue, $26.5M) and underwriting modeling revenue from the ICE platform (20.6% of FY2025 revenue, $6.9M). Stop-loss health plan contracts run 12 months with a six-month run-out period; fees and premiums are collected monthly and may vary with employee enrollment changes.

Products and services

eDIYBS: AI-backed platform that generates bindable self-funded health plan quotes in approximately two minutes, with ~80% of quotes issued without manual underwriting review. SMR: program management service that designs self-funded benefits plans, selects provider networks, manages vendors, and lists plans on a broker marketplace. ICE: underwriting modeling service used to price and risk-profile self-insured programs. HI Card: a healthcare data transparency platform (generated $3.0M in FY2024; no revenue reported in FY2025).

Customers and end markets

Small and mid-sized businesses seeking self-funded employee health benefits. Licensed insurance brokers access the SMR marketplace to select and sell plans to employer clients. End market is employer-sponsored self-insured health plans with stop-loss coverage. As of December 31, 2025, 22,515 employee-equivalents were billed on the platform.

Value-chain role

Technology-enabled program manager and managing general underwriter (MGU) intermediary sitting between insurance carriers, stop-loss providers, and employer groups. Replaces traditional 12-day-to-3-month manual underwriting workflows with an AI-driven quoting and plan-design platform accessible to licensed brokers.

Geographic exposure

United States. No international operations disclosed in the filing excerpts.

Source: SEC 10-K, filed 2026-03-25

Industry: Insurance Agents, Brokers & Service