Holley Inc. (NYSE: HLLY) is a performance automotive aftermarket company that designs, manufactures, and sells a portfolio of branded parts and safety products for enthusiast vehicle owners. Revenue is transactional, generated through sales of performance parts across distribution partners and e-commerce channels. Holley went public on the NYSE in July 2021 via a SPAC merger with Empower Ltd., with Holley Intermediate treated as the accounting acquirer. The company describes itself as one of the largest multi-product category brands in the U.S. performance automotive aftermarket based on gross sales. Key brands include Simpson, which represented 5% of FY2025 sales and focuses on motorsport safety products including helmets, head and neck restraints, seat belts, and fire suits. Average annual R&D spending was $23.7 million per year since 2020. As of December 31, 2025, $529.4 million was outstanding under the company's Credit Agreement, making the balance sheet debt-heavy. CEO Matthew Stevenson and CFO Jesse Weaver signed the 10-K filed March 16, 2026.

Revenue model

Transactional product sales of performance automotive aftermarket parts and safety equipment, sold through distribution partners and e-commerce channels.

Products and services

Performance automotive aftermarket parts including Electronic Fuel Injection systems, and motorsport safety products under the Simpson brand (helmets, head and neck restraints, seat belts, fire suits). Simpson represented 5% of FY2025 sales. The company also offers product line expansions into new performance categories.

Customers and end markets

Enthusiast vehicle owners and motorsport participants in the U.S. performance automotive aftermarket. Products sold through distribution partners and e-commerce platforms.

Value-chain role

Brand owner and manufacturer of performance automotive aftermarket products. Sells through distribution partners and direct e-commerce channels.

Geographic exposure

Primarily the United States performance automotive aftermarket. The 10-K references foreign currency rate fluctuations, indicating some international operations, but geographic revenue breakdown is not detailed in the excerpts.

Competitors

Single-product category aftermarket providers, E-tailer private label brands, Multi-product category legacy aftermarket brands

Source: SEC 10-K, filed 2026-03-16

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