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What Do They Do?

Designs, manufactures, and sells performance automotive parts and safety equipment to car and truck enthusiasts.

How Do They Make Money?

Distribution partners and end users buy aftermarket automotive parts; sales are completed when products ship, and customer payment terms vary by customer and geography.

revenue
SegmentShareRevenue
American Performance
Sold outright

64%
Euro & Import
Sold outright
4.9%
Truck & Off-Road
Sold outright

20%
Safety & Racing
Sold outright

10%

Who Are Their Customers?

Enthusiasts can buy directly through Holley.com, while distribution partners—including online sellers, warehouse distributors, retailers, and installers—buy Holley products for resale.

Do Revenues Turn Into Profits?

Yes. It kept 3 cents of every revenue dollar as net income in FY2025 and turned 6 cents into free cash flow.

Operating income, FY2025
13% of revenue
▲ +462% vs FY2024 ($14.7M, 2%)
Net income, FY2025
3% of revenue
▲ Now profitable vs FY2024 (−$23.2M, −4%)
Free cash flow, FY2025
6% of revenue
▼ −15% vs FY2024 ($40.1M, 7%)

How Are They Changing?

Since the FY2025 annual report
Latest quarter: Q2 FY2026, the three months to Jun 28, 2026
Revenue
▲ +3%
vs $166.7M in Q2 FY2025
Net income
▼ Now a loss
vs $10.9M in Q2 FY2025
American Performance share of revenue vs 60.9% in Q2 FY2025

Shrinking. Revenue fell 11% in 4 years, from $692.8M in FY2021 to $613.5M in FY2025, about 3% a year.

Revenue over time
American Performance Euro & Import Truck & Off-Road Safety & Racing
$1B$500M$0

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