Lululemon Athletica Inc
shop.lululemon.comLululemon Athletica Inc (NASDAQ: LULU) is an apparel company that designs and sells technical athletic and lifestyle clothing through company-operated retail stores, e-commerce, and other channels. Revenue is transactional, generated at the point of sale across physical stores and digital platforms. As of February 1, 2026, Lululemon operated 811 company-operated stores across the Americas, Asia-Pacific, and EMEA, competing in the premium athletic apparel category. Net revenue was $11.1 billion in FY2025, with the Americas contributing 70.7% ($7.85B), China Mainland 15.8% ($1.75B), and Rest of World 13.5% ($1.50B). Gross margin was 56.6% in FY2025, down from 59.2% in FY2024. The company does not own or operate any manufacturing facilities, sourcing products through a limited number of third-party suppliers. Headquarters are in Vancouver, British Columbia, Canada. As of March 17, 2026, Meghan Frank serves as Interim Co-Chief Executive Officer and Chief Financial Officer.
Products & Services
Technical athletic and lifestyle apparel featuring proprietary fabrics developed in collaboration with third-party fabric suppliers. Products are designed for performance characteristics including pilling resistance, shrinkage control, abrasion resistance, and colorfastness. The company protects its fabric formulations through agreements, trademarks, and trade-secret arrangements.
Revenue Model
Transactional retail revenue from sales of proprietary-branded athletic apparel through company-operated stores, e-commerce websites, mobile apps, third-party online marketplaces, and temporary or seasonal locations. No disclosed subscription or licensing revenue as primary income streams.
Customers & Markets
Individual consumers purchasing premium athletic and lifestyle apparel. No disclosed customer concentration. Key end-market demand drivers include store traffic, conversion rates, and average order value, as cited in FY2025 segment disclosures.
Geographic Exposure
Americas: 70.7% of FY2025 net revenue ($7.85B), with 476 company-operated stores as of February 1, 2026, including 379 in the United States, 71 in Canada, and 26 in Mexico. China Mainland: 15.8% of FY2025 net revenue ($1.75B), with 172 stores. Rest of World: 13.5% of FY2025 net revenue ($1.50B), including APAC markets such as Australia, South Korea, Japan, and EMEA markets including the United Kingdom and Germany.
Source: SEC 10-K, filed 2026-03-17
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