Luvu Brands, Inc. engages in the business of designing, manufacturing, and marketing a portfolio of consumer lifestyle brands through websites, online mass merchants, and specialty retail stores. The company is headquartered in Atlanta, Georgia and currently employs 192 full-time employees. The company went IPO on 2008-10-13. The firm's brands include Liberator, which consists of items that it manufactures and sells in the sexual health and wellness market; Avana, which offers yoga, inclined sleep therapy and orthopedic pillow products, and Jaxx, which offers a range of casual fashion daybeds, sofas and beanbags made from virgin and re-purposed polyurethane foam. Its brands also include Panelist and foam+labs. The company has developed a patented brand category called Liberator Bedroom Adventure Gear. The firm manufactures a line of contemporary casual indoor and outdoor seating under the Jaxx brand. Its Avana branded products include a diverse offering of top-of-bed support cushions and props, many of which are assistive in relieving medical conditions associated with acid reflux, surgery recovery, and chronic pain.