LiveWire Group, Inc.
livewire.comWhat Do They Do?
Sells electric balance bikes and electric bikes for children and adults, plus electric motorcycles, to riders through dealers, distributors and online sales.
10-K for FY2025, filed Feb 20, 2026The Company assessed that it has two reportable segments based upon how management reviews the operations of the business: Electric…View ↗
The Electric Motorcycles segment sells electric motorcycles, related parts and accessories and apparel in the United States and certain…View ↗
Electric motorcycles are sold at wholesale to a network of Independent Retail Partners, at retail through a Company-owned dealership and…View ↗
How Do They Make Money?
Customers pay for bikes, motorcycles, parts and apparel when products ship to dealers or distributors or are delivered to retail buyers; S2 motorcycle software updates are provided over five years.
10-K for FY2025, filed Feb 20, 2026Revenue from the sale of LiveWire One electric motorcycles, electric balance bikes, electric bikes, as well as parts and accessories and…View ↗
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10-K for FY2025, filed Feb 20, 2026
FY2025 revenue by reportable segment ↗
$25.7M
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10-K for FY2025, filed Feb 20, 2026
$25.7M ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Electric Motorcycles
Mix
10-K for FY2025, filed Feb 20, 2026 |
24%
FY2022: 30%
|
Electric Motorcycles, FY2025
$6.1M Sources
|
Mix |
|
STACYC
Sold outright
10-K for FY2025, filed Feb 20, 2026 |
76%
FY2022: 70%
|
STACYC, FY2025
$19.6M Sources
|
Sold outright |
Who Are Their Customers?
Motorcycles are sold wholesale to independent dealers and retailers, through a company-owned dealership and online. STACYC sells through independent retail partners and distributors, as well as directly online.
10-K for FY2025, filed Feb 20, 2026The Company assessed that it has two reportable segments based upon how management reviews the operations of the business: Electric…View ↗
Electric motorcycles are sold at wholesale to a network of Independent Retail Partners, at retail through a Company-owned dealership and…View ↗
The STACYC segment consists of the business activities related to the design and sales of the STACYC brand of electric balance bikes for…View ↗
Do Revenues Turn Into Profits?
No. It lost $75.1M in FY2025.
10-K for FY2025, filed Feb 20, 2026
−$75.5MView ↗
10-K for FY2025, filed Feb 20, 2026
−$75.1MView ↗
10-K for FY2025, filed Feb 20, 2026
−$57.4MView ↗
How Are They Changing?
- Net income
-
Sources
10-Q for Q2 FY2026, filed Aug 5, 2026
−$18.2MView ↗
- ▼ −3% (Loss)
- vs −$18.8M in Q2 FY2025
10-Q for Q2 FY2026, filed Aug 5, 2026
Open tableView ↗
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Jul 29, 2026
NYSE cited LiveWire for a minimum share-price listing deficiency
LiveWire has six months to regain compliance before the NYSE can initiate suspension and delisting procedures.
Sources
8-K, filed Jul 29, 2026
On July 23, 2026, LiveWire Group, Inc. (the “Company”) received notice (the “Notice”) from the New York Stock Exchange (the “NYSE”) that as…View ↗
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May 22, 2026
LiveWire acquired substantially all Dust Motorcycles assets
The assets include electric motorcycle and dirt bike design, development, manufacturing and distribution, plus related powertrain technology.
Sources
8-K, filed May 22, 2026
On May 18, 2026, LiveWire Group, Inc. (the “Company”) entered into and consummated the transactions contemplated by an Asset Purchase…View ↗
Shrinking. Revenue fell 28% in 4 years, from $35.8M in FY2021 to $25.7M in FY2025, about 8% a year.
Adult electric bikes
STACYC added an adult pedal-assist electric bike to a business previously described as selling electric balance bikes for kids.
10-K for FY2022, filed Mar 6, 2023 10-K for FY2025, filed Feb 20, 2026The Company assessed that it has two reportable segments based upon how management reviews the operations of the business: Electric…View ↗
The Company assessed that it has two reportable segments based upon how management reviews the operations of the business: Electric…View ↗
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