Manchester United PLC
manutd.comWhat Do They Do?
Runs professional football teams, selling sponsorship rights and branded merchandise to companies and fans and staging matches for spectators.
20-F for FY2026, filed Sep 24, 2026We are one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through…View ↗
Sponsorship: We commercialize the value of our global brand and community of followers through marketing and sponsorship relationships with…View ↗
Retail, Merchandising, Apparel & Product Licensing: We market and sell sports apparel, training and leisure wear and other clothing…View ↗
Matchday: We believe Old Trafford is one of the world’s iconic sports venues. It seats 74,500 inclusive of accessible platforms…View ↗
Live entertainment: We compete against alternative forms of live entertainment for the sale of Matchday tickets, including other live…View ↗
Who Are Their Customers?
Sponsors negotiate directly with the club for brand and marketing rights. Fans buy branded goods through club stores and e-commerce or partners’ wholesale channels; broadcasters obtain media rights through Premier League and UEFA arrangements.
20-F for FY2026, filed Sep 24, 2026Our sponsorship agreements are negotiated directly by our commercial team. Our sponsors are granted various rights, which can include:View ↗
Our retail, merchandising, apparel & product licensing business includes the sale of sports apparel, training and leisure wear and other…View ↗
The Premier League and UEFA negotiate their own media rights contracts independently of the participating clubs. In respect of the Premier…View ↗
20-F for FY2026, filed Sep 24, 2026
See “Item 3.D. Risk Factors — Risks Related to Our Business — We are exposed to credit-related losses in the event of non-performance by…View ↗
How Are They Changing?
Direct online sales
The latest report describes an in-house direct-to-consumer e-commerce platform, while the older report described e-commerce as one channel alongside club stores and wholesale partners.
20-F for FY2023, filed Oct 27, 2023 20-F for FY2026, filed Sep 24, 2026Retail, Merchandising, Apparel & Product Licensing: We market and sell sports apparel, training and leisure wear and other clothing…View ↗
In October 2024, we launched our new in-house e-commerce platform, in partnership with SCAYLE, aimed at revamping the consumer experience…View ↗
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