MINISO Group Holding Ltd
miniso.comWhat Do They Do?
Sells lifestyle goods and pop toys to shoppers through its MINISO and TOP TOY brands.
20-F for FY2025, filed Apr 24, 2026We are a global high-growth value retailer offering a variety of trendy lifestyle products featuring distinctive IP designs. We have…View ↗
Design, quality, and affordability are at the core of every MINISO product we deliver, and we continually and frequently roll out MINISO…View ↗
We believe a quality offline retail experience is essential for our ability to retain and attract consumers and maintain their engagement.…View ↗
Who Are Their Customers?
Consumers shop in MINISO and TOP TOY stores and can order through the company’s online stores and platforms. Franchisees and offline distributors buy products from the company, while online distributors sell them through their own online stores.
20-F for FY2025, filed Apr 24, 2026We sell the majority of our products through our extensive offline store network, but we have also started to develop online sales…View ↗
Online channels. We supplement our offline store network by accepting online orders via our Weixin mini-programs, online distributors and…View ↗
The Group has entered into a series of agreements with franchisees, which mainly include a license agreement and a sales agreement…View ↗
Sales to offline distributorsView ↗
Revenue from online sales to customers, which are conducted through the Group’s self-operated online stores on third-party e-commerce…View ↗
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