Mogu Inc
mogu-inc.comWhat Do They Do?
Runs an online fashion and lifestyle shopping platform where consumers discover and buy apparel, beauty and other lifestyle products through creator content; it also provides marketing services to merchants and brands.
20-F for FY2026, filed Jul 24, 2026We are a KOL-driven online fashion and lifestyle destination in China. We provide people with a more accessible and enjoyable shopping…View ↗
Our large base of KOLs is the primary source of the rich and diverse content on our platform, which is mostly in live-streaming format and…View ↗
Our comprehensive and rich content provides us with continuous monetization opportunities. Through products embedded within the content on…View ↗
We give our users the accessibility and freedom to dress in style and confidently express themselves by offering a wide selection of…View ↗
Who Are Their Customers?
Consumers browse and buy on the Mogujie app, Weixin Mini Programs and website. Merchants list products and use the platform's marketing and transaction services to reach shoppers, and contract directly with creators for promotion.
20-F for FY2026, filed Jul 24, 2026Our platform serves as a vibrant and dynamic community that allows people to both discover and share the latest fashion trends with others…View ↗
We enable our merchants to open multiple storefronts on our platform to showcase their extensive product offerings. We provide them with…View ↗
The partnership between our merchants and KOLs is mutually beneficial and under our supervision. Our merchants can attract KOLs to our…View ↗
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