Natural Health Trends Corp
naturalhealthtrendscorp.comWhat Do They Do?
Sells personal care, wellness and lifestyle products under the NHT Global brand to members and consumers through direct selling and e-commerce.
10-K for FY2025, filed Feb 20, 2026Natural Health Trends Corp. is an international direct-selling and e-commerce company. Through our subsidiaries, we sell personal care…View ↗
We offer a line of “NHT Global” branded products in the following distinct categories: wellness, herbal, beauty, lifestyle and at home…View ↗
Virtually all of our members are independent full-time or part-time contractors who purchase products directly from our subsidiaries via…View ↗
How Do They Make Money?
Members buy products directly from the company, generally ordering online and paying by credit card before shipment.
10-K for FY2025, filed Feb 20, 2026We generally purchase finished goods from third-party manufacturers and sell them to our members for retail and personal consumption. We…View ↗
We distribute our products internationally predominantly through a network marketing system, which is a form of person-to-person direct…View ↗
Members generally place orders through the internet and pay by credit card prior to shipment. Accordingly, we carry minimal accounts…View ↗
All revenue is recognized when the performance obligations under a contract, including any product vouchers sold on a stand-alone basis in…View ↗
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10-K for FY2025, filed Feb 20, 2026
FY2025 revenue by reportable segment ↗
$39.8M
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10-K for FY2025, filed Feb 20, 2026
$39.8M ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Primary Reporting Segment
Sold outright
10-K for FY2025, filed Feb 20, 2026 |
97%
FY2022: 100%
|
Primary Reporting Segment, FY2025
$38.4M Sources
|
Sold outright |
|
China Segment
Sold outright
|
2.4% |
China Segment, FY2025
$946K Sources
|
Sold outright |
|
Russia and Kazakhstan Segment
Sold outright
|
1.1% |
Russia and Kazakhstan Segment, FY2025
$444K Sources
|
Sold outright |
Who Are Their Customers?
Members buy directly from subsidiaries online for their own use or resale to consumers; in China, some consumers buy through an e-commerce retail platform.
10-K for FY2025, filed Feb 20, 2026We distribute our products internationally predominantly through a network marketing system, which is a form of person-to-person direct…View ↗
Virtually all of our members are independent full-time or part-time contractors who purchase products directly from our subsidiaries via…View ↗
The Company sells products to a member network that operates in a seamless manner from market to market, except for the Chinese market…View ↗
Do Revenues Turn Into Profits?
No. It lost $882K in FY2025.
10-K for FY2025, filed Feb 20, 2026
−$1.8MView ↗
10-K for FY2025, filed Feb 20, 2026
−$882KView ↗
10-K for FY2025, filed Feb 20, 2026
−$6.1MView ↗
How Are They Changing?
- Net income
-
Sources
10-Q for Q3 FY2026, filed Oct 28, 2026
−$232KView ↗
- ▼ −46% (Loss)
- vs −$431K in Q3 FY2025
10-Q for Q3 FY2026, filed Oct 28, 2026
Open tableView ↗
Shrinking. Revenue fell 34% in 4 years, from $60M in FY2021 to $39.8M in FY2025, about 10% a year.
Product range
The latest report includes an at-home testing kit; the older report listed home appliances and daily-care products among its product categories.
10-K for FY2022, filed Mar 3, 2023
Who Do They Compete With?
Competes with Nu Skin Enterprises, USANA Health Sciences, and Herbalife Nutrition
10-K for FY2025, filed Feb 20, 2026The network marketing industry is very diverse, with giant multinational corporations as well as smaller, local operators, some of which…View ↗
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