Natural Health Trends Corp (NASDAQ: NHTC) is an international direct-selling and e-commerce company that sells personal care, wellness, and quality-of-life products under the NHT Global brand. Revenue is generated through a member-based direct-selling model, where independent members sell products and earn commissions, with most order volume driven by personal consumption through existing member referrals. The company operates across the Americas (United States, Canada, Cayman Islands, Mexico, Peru, and Colombia), Greater China (Hong Kong, Taiwan, and China), Southeast Asia (Malaysia and Singapore), South Korea, Japan, India, and Europe, and also operates in Russia and Kazakhstan through a local service provider arrangement. Corporate headquarters relocated from Hong Kong to Rolling Hills Estates, California in February 2025, per the FY2025 10-K filed 2026-02-20.

Revenue model

Transactional direct-selling model. Independent members purchase and resell NHT Global-branded products, earning commissions on sales. A significant share of order volume, particularly through the Hong Kong subsidiary, is for personal consumption generated via member referrals, per the FY2025 10-K.

Products and services

Personal care, wellness, and quality-of-life products sold under the NHT Global brand, per the FY2025 10-K filed 2026-02-20.

Customers and end markets

Independent direct-selling members and end consumers seeking personal care and wellness products. Most order volume, particularly in the Hong Kong subsidiary, is driven by personal consumption through member referrals, per the FY2025 10-K.

Value-chain role

Brand owner and product distributor operating through a member-based direct-selling and e-commerce channel.

Geographic exposure

Americas (United States, Canada, Cayman Islands, Mexico, Peru, Colombia), Greater China (Hong Kong, Taiwan, China), Southeast Asia (Malaysia, Singapore), South Korea, Japan, India, Europe, and Russia and Kazakhstan via a local service provider. Headquarters: Rolling Hills Estates, California (as of February 2025), per the FY2025 10-K.

Source: SEC 10-K, filed 2026-02-20

Industry: Wholesale-Miscellaneous Nondurable Goods