NIKE, Inc.
about.nike.comWhat Do They Do?
Designs, develops, markets and sells athletic footwear, apparel and sports equipment to consumers and wholesale accounts worldwide.
10-K for FY2026, filed Jul 15, 2026Our principal business activity is the design, development and worldwide marketing and selling of athletic footwear, apparel, equipment…View ↗
NIKE's athletic footwear products are designed primarily for specific athletic use, although a large percentage of the products are worn…View ↗
We also sell sports apparel, which features the same trademarks and is sold predominantly through the same marketing and distribution…View ↗
We sell a line of performance equipment and accessories under the NIKE Brand name, including bags, socks, sport balls, eyewear, timepieces…View ↗
How Do They Make Money?
Nike sells products through wholesale accounts and its own stores and digital channels: wholesale customers generally pay within 90 days or less of shipment or receipt, while retail and digital customers pay at sale. Trademark licensing contracts generate sales- or usage-based royalties over the license period.
10-K for FY2026, filed Jul 15, 2026Our principal business activity is the design, development and worldwide marketing and selling of athletic footwear, apparel, equipment…View ↗
Control is transferred to wholesale customers upon shipment or upon receipt depending on the country of the sale and the arrangement with…View ↗
Consideration for trademark licensing contracts is earned through sales-based or usage-based royalty arrangements, and the associated…View ↗
-
10-K for FY2026, filed Jul 15, 2026
FY2026 revenue by product or service ↗
$46.4B
-
10-K for FY2026, filed Jul 15, 2026
$46.4B ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Footwear
Sold outright
10-K for FY2026, filed Jul 15, 2026 |
66%
FY2023: 69%
|
Footwear, FY2026
$30.5B Sources
|
Sold outright |
|
Apparel
Sold outright
10-K for FY2026, filed Jul 15, 2026 |
29%
FY2023: 27%
|
Apparel, FY2026
$13.5B Sources
|
Sold outright |
|
Equipment
Sold outright
|
4.8%
FY2023: 3.4%
|
Equipment, FY2026
$2.2B Sources
|
Sold outright |
|
Other
|
0.3%
FY2023: 0.5%
|
Other, FY2026
$143M Sources
|
Who Are Their Customers?
Consumers buy directly through NIKE-owned stores and digital platforms; wholesale sales go to retailers and other accounts, as well as through distributors, licensees and sales representatives.
10-K for FY2026, filed Jul 15, 2026Our principal business activity is the design, development and worldwide marketing and selling of athletic footwear, apparel, equipment…View ↗
For fiscal 2026, NIKE Brand and Converse sales in the United States accounted for approximately 44% of total revenues, compared to 43% and…View ↗
For fiscal 2026, non-U.S. NIKE Brand and Converse sales accounted for approximately 56% of total revenues, compared to 57% and 58% for…View ↗
Do Revenues Turn Into Profits?
Yes. It kept 7 cents of every revenue dollar as net income in FY2026 and turned 5 cents into free cash flow.
10-K for FY2026, filed Jul 15, 2026
$3.8BView ↗
10-K for FY2026, filed Jul 15, 2026
$3.1BView ↗
10-K for FY2026, filed Jul 15, 2026
$2.2BView ↗
How Are They Changing?
10-Q for Q1 FY2027, filed Oct 2, 2026
Open tableView ↗
-
Aug 10, 2026
David Denton is appointed CFO and interim corporate controller
Denton's CFO appointment is effective August 17; he will also become interim corporate controller and principal accounting officer on September 4.
Sources
8-K, filed Aug 10, 2026
As of September 4, 2026, David Denton, the Company’s newly appointed Executive Vice President and Chief Financial Officer, effective as of…View ↗
Flat. Revenue was $46.4B in FY2026, about the same as the $46.7B of FY2022.
Who Do They Compete With?
Competes with adidas, Anta, ASICS, Deckers, Li Ning, lululemon athletica, New Balance, On, Puma, Under Armour, and V.F.
10-K for FY2026, filed Jul 15, 2026The athletic footwear, apparel and equipment industry is highly competitive on a worldwide basis. We compete internationally with a…View ↗
Loading...
