The New York Times Company
nytimes.comWhat Do They Do?
Publishes digital and print news and lifestyle content, and sells advertising and licensed content to readers, advertisers and business clients.
10-K for FY2025, filed Feb 27, 2026our core news product, The New York Times (“The Times”), which is available on our mobile application, on our website (NYTimes.com) and as…View ↗
The Company’s principal business consists of distributing content through our digital and print platforms. In addition, we distribute…View ↗
We offer a comprehensive portfolio of advertising products and services principally to advertisers (such as luxury goods, technology and…View ↗
The Company’s licensing of our intellectual property. We license content to digital aggregators in the business, professional, academic and…View ↗
How Do They Make Money?
Readers pay upfront for digital or print subscriptions covering a term; single-copy newspaper purchases are paid when the sale is complete. Advertisers pay after ads run or impressions are delivered, while other buyers pay when content or services are delivered or purchases are made.
10-K for FY2025, filed Feb 27, 2026Proceeds from subscription revenues are deferred at the time of sale and are recognized on a pro rata basis over the terms of the…View ↗
Advertising revenues are recognized when advertisements are published in newspapers or placed on digital platforms when impressions are…View ↗
Payment for advertising is due upon complete satisfaction of our performance obligations. The Company has a formal credit checking policy…View ↗
Affiliate, licensing and other revenues are recognized when the delivery occurs, services are rendered or purchases are made.View ↗
$2.8B
-
10-K for FY2025, filed Feb 27, 2026
$2.8B ↗
| Segment | Share | Revenue |
|---|---|---|
|
Subscription
|
69%
FY2022: 67%
|
Subscription, FY2025
$2B Sources
|
|
Advertising
|
20%
FY2022: 23%
|
Advertising, FY2025
$566M Sources
|
|
Affiliate, licensing and other
|
11% |
Affiliate, licensing and other, FY2025
$308.1M Sources
|
Who Are Their Customers?
Individual readers subscribe directly or through app stores; schools and companies buy group subscriptions. Advertisers buy directly or through ad exchanges, and licensing customers buy directly or through third-party sellers.
10-K for FY2025, filed Feb 27, 2026We offer a digital-only bundle that includes access to our digital news product (which includes our news website, NYTimes.com, and mobile…View ↗
We offer a comprehensive portfolio of advertising products and services principally to advertisers (such as luxury goods, technology and…View ↗
Our digital advertising offerings include solutions that use proprietary first-party data to generate predictive insights and help inform…View ↗
The Company’s licensing of our intellectual property. We license content to digital aggregators in the business, professional, academic and…View ↗
Do Revenues Turn Into Profits?
Yes. It kept 12 cents of every revenue dollar as net income in FY2025 and turned 19 cents into free cash flow.
10-K for FY2025, filed Feb 27, 2026
$431.6MView ↗
10-K for FY2025, filed Feb 27, 2026
$344MView ↗
10-K for FY2025, filed Feb 27, 2026
$550.5MView ↗
How Are They Changing?
10-Q for Q2 FY2026, filed Aug 5, 2026
Open tableView ↗
Growing. Revenue grew 36% in 4 years, from $2.1B in FY2021 to $2.8B in FY2025, about 8% a year.
A different audio offering
The older report described Audm as a read-aloud audio service; the latest describes Audio as a separate subscription available through the news app.
10-K for FY2022, filed Feb 28, 2023 10-K for FY2025, filed Feb 27, 2026our core news product, The New York Times (“The Times”), which is available on our mobile applications, on our website (NYTimes.com) and as…View ↗
our core news product, The New York Times (“The Times”), which is available on our mobile application, on our website (NYTimes.com) and as…View ↗
Who Do They Compete With?
Competes with The Wall Street Journal, The Washington Post, CNN, BBC News, The Guardian, Financial Times, ESPN, Apple, Alphabet, ByteDance, Meta Platforms, Microsoft, OpenAI, and Perplexity
10-K for FY2025, filed Feb 27, 2026We operate in a highly competitive environment subject to rapid and, at times, unpredictable change and face significant competition in all…View ↗
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