ODDITY Tech Ltd.
oddity.comWhat Do They Do?
Sells online beauty and wellness products through its IL MAKIAGE, SpoiledChild, and METHODIQ brands to consumers.
20-F for FY2025, filed Mar 17, 2026We are a consumer tech platform that is built to transform the global beauty and wellness market. Our technology innovations, world-class…View ↗
We believe IL MAKIAGE, our first brand, is the largest online beauty brand in the United States as measured by revenue, with growing…View ↗
We build and scale digitally native prestige beauty and wellness brands with strong brand equities off of the ODDITY platform. We launched…View ↗
How Do They Make Money?
Consumers generally pay for beauty and wellness products when the products ship. Customers using Try Before You Buy pay after the trial period ends.
20-F for FY2025, filed Mar 17, 2026
$809.8M
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20-F for FY2025, filed Mar 17, 2026
$809.8M ↗
Who Are Their Customers?
Consumers buy beauty and wellness products through ODDITY’s online direct-to-consumer platform; some purchases are made through Israel retail and marketing affiliates.
20-F for FY2025, filed Mar 17, 2026
Do Revenues Turn Into Profits?
Yes. It kept 14 cents of every revenue dollar as net income in FY2025 and turned 10 cents into free cash flow.
20-F for FY2025, filed Mar 17, 2026
$118.8MView ↗
20-F for FY2025, filed Mar 17, 2026
$110.7MView ↗
20-F for FY2025, filed Mar 17, 2026
$83.6MView ↗
How Are They Changing?
Growing. Revenue grew 3.6x in 4 years, from $222.6M in FY2021 to $809.8M in FY2025, about 38% a year.
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