On Holding AG
on-running.comWhat Do They Do?
Sells performance and everyday footwear, apparel and accessories to athletes and active consumers through retail partners and its own stores and online shop.
20-F for FY2025, filed Mar 3, 2026Since our market launch in 2010, we have delivered innovative and premium footwear, apparel and accessories that elevate the sensation of…View ↗
All our products are engineered in Switzerland, where our in-house research and development teams lead the innovation, engineering, design…View ↗
Our footwear, apparel and accessories span these verticals and are offered through a diverse range of distribution and marketing channels…View ↗
Who Are Their Customers?
Retail partners and international distributors buy products for resale; consumers buy directly through On’s online shop and retail stores.
20-F for FY2025, filed Mar 3, 2026On generates net sales primarily from the sale of premium performance shoes, apparel, and accessories through its WHS and DTC sales…View ↗
Our network spans run specialty, general sporting goods, outdoor, luxury and street fashion retailers. With every partner, we seek to…View ↗
When people step into our DTC channels, they get to experience On in its fullest expression. Our owned retail stores and our global…View ↗
20-F for FY2025, filed Mar 3, 2026
The revenue generated from the largest single customer represents 11.0% of total net sales for the year-ended December 31, 2025, with no…View ↗
How Are They Changing?
Broader sportswear range
The earlier report describes a footwear-led portfolio of footwear, apparel and accessories centered on running, outdoor and all-day activities. The latest report describes a broader sportswear brand that also serves training and tennis, with a head-to-toe apparel offering.
20-F for FY2022, filed Mar 21, 2023 20-F for FY2025, filed Mar 3, 2026Since our market launch in 2010, we have delivered innovative and premium footwear, apparel and accessories that elevate the sensation of…View ↗
In recent years, we have expanded from a footwear-led business into a full sportswear brand. We aim to scale our apparel business…View ↗
The third pillar focuses on new areas where we can establish our brand to reach even more communities. We've seen our entrances into…View ↗
LightSpray production
The earlier report says all products are supplied by third parties and describes no company manufacturing facility. The latest report says On opened a Zurich facility to make certain LightSpray products, while substantially all products remain supplied by third parties.
20-F for FY2022, filed Mar 21, 2023 20-F for FY2025, filed Mar 3, 2026We do not own or operate any manufacturing facilities, and all of our products are supplied by third parties. We work with a selected group…View ↗
We currently do not own or operate any significant manufacturing facilities. In 2025, we opened a production facility in Zurich…View ↗
Who Do They Compete With?
Competes with Nike, adidas, Under Armour, Brooks Sports, Hoka One One, ASICS, New Balance Athletics, lululemon athletica, Alo, Patagonia, Arc’teryx Equipment, Anta Sports Products, and Li-Ning
20-F for FY2025, filed Mar 3, 2026We face direct competition from both wholesalers and direct sellers of athletic footwear and apparel. Primary competitors include…View ↗
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