Perion Network Ltd
perion.comWhat Do They Do?
Runs digital advertising campaigns and supplies ad-monetization tools to advertisers, agencies and publishers across video, social and other digital channels.
20-F for FY2025, filed Mar 16, 2026To help brands, agencies and retailers maximize the value of their media investments, we focus on making advertising more effective by…View ↗
Through Perion One and our proprietary AI agent, Outmax, we provide a centralized execution infrastructure where AI allocates spend…View ↗
Advertising Solutions Revenue - The Company generates revenue from Advertising Solutions, by delivering outcome-driven campaigns across…View ↗
How Do They Make Money?
Advertising revenue comes from campaigns and publisher monetization services, with ads delivered and fees measured by impressions, clicks or actions. Search revenue comes from transaction-based fees under revenue-share agreements with search partners, tied to revenue generated through solutions made available to publishers and app developers.
20-F for FY2025, filed Mar 16, 2026Advertising Solutions Revenue - The Company generates revenue from Advertising Solutions, by delivering outcome-driven campaigns across…View ↗
Search Advertising Revenue - The Company generates Search Advertising revenue from service agreements with its search partners. This…View ↗
Revenues are recognized upon successful delivery of advertisements typically measured by impressions, clicks, or actions.View ↗
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20-F for FY2025, filed Mar 16, 2026
FY2025 revenue by product or service ↗
$439.9M
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20-F for FY2025, filed Mar 16, 2026
$439.9M ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Advertising Solutions
Usage-based
20-F for FY2025, filed Mar 16, 2026 |
79%
FY2022: 56%
|
Advertising Solutions, FY2025
$348.9M Sources
|
Usage-based |
|
Search Advertising and other
Usage-based
20-F for FY2025, filed Mar 16, 2026 |
21%
FY2022: 44%
|
Search Advertising and other, FY2025
$91M Sources
|
Usage-based |
Who Are Their Customers?
Advertisers and agencies use Perion’s campaigns, while publishers and media owners use its ad-monetization tools. Search solutions reach online publishers and app developers through agreements with search partners.
20-F for FY2025, filed Mar 16, 2026
Do Revenues Turn Into Profits?
Not on paper. It lost $7.9M in FY2025, but brought in more cash than it spent: $38.1M of free cash flow.
20-F for FY2025, filed Mar 16, 2026
−$14.9MView ↗
20-F for FY2025, filed Mar 16, 2026
−$7.9MView ↗
20-F for FY2025, filed Mar 16, 2026
$38.1MView ↗
How Are They Changing?
Shrinking. Revenue fell 8% in 4 years, from $478.5M in FY2021 to $439.9M in FY2025, about 2% a year.
A unified execution platform
The older report describes the iHUB as connecting digital advertising’s supply and demand sides across search, social and display/video; the latest presents Perion One as a unified platform whose AI agents allocate spend and optimize live campaigns.
20-F for FY2022, filed Mar 15, 2023 20-F for FY2025, filed Mar 16, 2026
Who Do They Compete With?
Competes with Kargo, GumGum, The Trade Desk, Zeta, Criteo, PubMatic, Nexxen, Magnite, Teads, Google, Meta, Amazon, Microsoft, T-Mobile, Channel Factory, IAC, System1, Assertive Yield, and Aditude
20-F for FY2025, filed Mar 16, 2026Our competitors on both the supply and demand sides include privately held companies such as Kargo and GumGum, as well as publicly traded…View ↗
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