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$PG
$159.10 -$0.83 (0.52%) Live

Ownership

13F as of Q2 2026 · 2.32B shares outstanding

Who owns PG?

By type of holder
Institutions 70.3% Insiders 0.1% Everyone else 29.7%
Concentration Top 10 holders own 32.5%
BlackRock, Inc. 8.2% · Vanguard Capital Management LLC 6.6%
Institutional ownership
70.3%
+1.2 pts vs last qtr
Institutional holders
4,035
+5 vs last qtr
Net shares bought
+27.9M
by institutions in Q2 2026
New / sold out
196 / 191
positions opened vs closed

How is ownership changing?

Institutions, last 8 quarters

Biggest buyers in Q2 2026
  • Norges Bank NEW +31.8M
  • Capital World Investors +8.0M

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Biggest sellers in Q2 2026
  • Jpmorgan Chase & Co −9.5M
  • Price T Rowe Associates Inc /MD/ −3.2M

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Who is planning to sell?

Notices of proposed sale, last 12 months
$88.7M
33 notices from 16 people
Shares covered
579.8K
0.03% of the company
Arranged in advance
0%
of the value is under a 10b5-1 plan
Under a 10b5-1 plan No plan
$0$21.7M$43.4MNovDecJan 2026: $16.0M without a planJanFeb 2026: $43.4M without a planFebMarAprMayJunJulAug 2026: $11.1M without a planAugSepOct 2026: $18.1M without a planOct
Largest proposed sellers
  • Moeller Jon R Officer $31.8M
  • Pritchard Marc S. Officer $14.7M

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Every notice on Red Flags →

A Form 144 is notice of a planned sale, not the sale itself. What insiders actually sold is on Insider Transactions.

Is your stake being diluted?

Diluted share count, FY2017–FY2026
−11.6%
−1.36% a year
Each share's claim on the business
+13.1%
grew without buying or selling a share
Spent on buybacks vs paid in stock
$69.5B vs $4.99B
over 10 fiscal years
Diluted shares, split-adjusted
2.35B2.56B2.77B2017: 2.74B shares'172018: 2.66B shares'182019: 2.54B shares'192020: 2.63B shares'202021: 2.6B shares'212022: 2.54B shares'222023: 2.48B shares'232024: 2.47B shares'242025: 2.45B shares'252026: 2.42B shares'26
Buybacks Stock-based comp
$0$5.5B$11.01B2017 buybacks: $5.2B2017 stock comp: $351.0M'172018 buybacks: $7.0B2018 stock comp: $395.0M'182019 buybacks: $5.0B2019 stock comp: $515.0M'192020 buybacks: $7.41B2020 stock comp: $558.0M'202021 buybacks: $11.01B2021 stock comp: $540.0M'212022 buybacks: $10.0B2022 stock comp: $528.0M'222023 buybacks: $7.35B2023 stock comp: $545.0M'232024 buybacks: $5.01B2024 stock comp: $562.0M'242025 buybacks: $6.5B2025 stock comp: $476.0M'252026 buybacks: $5.03B2026 stock comp: $524.0M'26

How patient are the owners?

Institutional shares by how long they've been held
5+ years90% 3–5 years2% 1–3 years4% Under 1 year4%
Quarterly turnover
5.3%
of institutional shares changed hands
Top 10 managers, median time held
5 years

Super Investors

Investment managers reporting PG on Form 13F
B
BlackRock, Inc.
Shares
190.0M
% of company
8.20%
Change vs last qtr
+3.0M (+1.6%)
Held since
≤2021
VC
Vanguard Capital Management LLC
Shares
152.1M
% of company
6.56%
Change vs last qtr
+1.1M (+0.7%)
Held since
≤2021

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Institutional Funds

Mutual funds and ETFs reporting PG on Form N-PORT; together they hold 27.0% of the company
VT
Position value
$10.8B
% of company
3.19%
% of the fund
0.47%
As of
June 30, 2026
V5
Vanguard Index Funds
Position value
$8.85B
% of company
2.60%
% of the fund
0.53%
As of
June 30, 2026

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Insiders and 5%+ holders

From Forms 3/4/5 and Schedules 13D/G
MJ
Moeller Jon R
Insider
Shares
381.4K
% of company
0.02%
Change vs last qtr
—
Held since
—
PM
Pritchard Marc S.
Insider
Shares
237.6K
% of company
0.01%
Change vs last qtr
—
Held since
—

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