PulteGroup Inc (NYSE: PHM) is a residential homebuilding company that designs, builds, and sells single-family homes and attached dwellings across the United States. Revenue is generated primarily through home sales, with a secondary Financial Services segment that provides mortgage banking, title, and insurance agency operations to homebuyers through Pulte Mortgage and other subsidiaries. As of December 31, 2025, PulteGroup operated in 47 markets across 26 states, organized into six Homebuilding segments: Northeast, Southeast, Florida, Midwest, Texas, and West. Total Homebuilding revenues were $16.92B in FY2025, down 3% from $17.51B in FY2024. Florida was the largest segment at $4.26B in FY2025 revenues. The company controlled 234,632 lots as of December 31, 2025, a mix of owned and optioned parcels. Ryan R. Marshall serves as President and CEO, a role he has held since at least 2012 per the FY2025 10-K. Fixed rate debt totaled $1.64B as of December 31, 2025, and the company repurchased approximately 2.4M shares between October and December 2025 at an average price of $122.64.

Revenue model

Transactional revenue from home sales is the primary revenue stream. The Financial Services segment generates additional revenue through mortgage origination, title, and insurance agency operations, serving buyers of PulteGroup homes via a centralized fulfillment model.

Products and services

Single-family and attached homes sold across multiple price points and buyer segments. Mortgage financing originated through Pulte Mortgage. Title and insurance agency services offered through subsidiary operations.

Customers and end markets

Individual homebuyers in U.S. residential real estate markets. No customer concentration disclosed. Demand is driven by housing market conditions, mortgage rates, and land availability across targeted metropolitan markets.

Value-chain role

Vertically integrated homebuilder: acquires and entitles land, develops communities, constructs homes, and provides in-house mortgage, title, and insurance services to end buyers.

Geographic exposure

United States only. 47 markets across 26 states as of December 31, 2025. Six Homebuilding segments: Northeast, Southeast, Florida, Midwest, Texas, and West. Florida was the largest revenue segment at $4.26B in FY2025.

Source: SEC 10-K, filed 2026-02-04

Industry: Operative Builders Peers: Meritage Homes Corp D.R. Horton Inc KB Home Lennar Corp TopBuild Corp NVR Inc Champion Homes Inc Taylor Morrison Home Corp Toll Brothers Inc