Playtika Holding Corp

playtika.com

What Do They Do?

Sells free-to-play mobile games, including casual and social casino-style games, to players.

How Do They Make Money?

Players pay when they buy virtual items in Playtika’s free games; platforms generally pass payments along within 30 days. Playtika earns money as players use consumable items, while longer-lasting items earn money over time.

FY2025 revenue

Who Are Their Customers?

Players download free-to-play games through Apple, Google and other web and mobile platforms or Playtika’s own direct-to-consumer platforms, then buy virtual items through those channels.

Do Revenues Turn Into Profits?

Not on paper. It lost $206.4M in FY2025, but brought in more cash than it spent: $531.4M of free cash flow.

Operating income, FY2025

0% of revenue

▼ Now a loss vs FY2024 ($391.6M, 15%)

Net income, FY2025

−7% of revenue

▼ Now a loss vs FY2024 ($162.2M, 6%)

Free cash flow, FY2025

19% of revenue

▲ +18% vs FY2024 ($449.2M, 18%)

How Are They Changing?

Since the FY2025 annual report

Latest quarter: Q2 FY2026, the three months to Jun 30, 2026

Revenue: ▲ +5%; vs $696M in Q2 FY2025
Net income: ▲ +45%; vs $33.2M in Q2 FY2025

Aug 6, 2026 Reaffirmed full-year revenue and adjusted EBITDA guidance, expecting results near the lower ends Management cited a more cautious view of consumer spending and planned lower marketing investment in the second half.
May 8, 2026 Tae Lee was appointed chief financial officer He had been serving as acting chief financial officer and principal financial officer.
Mar 10, 2026 Craig Abrahams resigned as president and chief financial officer Tae Lee was appointed acting chief financial officer.

Flat. Revenue was $2.8B in FY2025, about the same as the $2.6B of FY2021.

Who Do They Compete With?

Competes with Tencent Holdings, Microsoft, Electronic Arts, Take-Two Interactive, Light & Wonder, Aristocrat, Moon Active, Savvy Games, and Dream Games

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