PodcastOne Inc (NASDAQ: PODC) is a podcast platform and publisher that distributes ad-supported audio content to listeners across its own app, website, and third-party platforms including Apple Podcasts, Spotify, and Amazon Music. Revenue comes entirely from the sale of audio, video, and social advertising delivered through advertising impressions, with arrangements typically made through advertising agencies purchasing on behalf of their clients. Pricing and impression volume per arrangement are negotiated directly with those agencies. The company was incorporated in Delaware on February 5, 2014, spun out from its majority parent LiveOne (NASDAQ: LVO), and trades on The NASDAQ Capital Market. PodcastOne both produces original content and licenses content directly from rights holders and individual creators. The company was ranked as high as number 8 on the Podtrac list of Top Podcast Publishers, as reported in the 10-K filed July 2, 2025. Number of podcast downloads is the primary operating metric management uses to assess performance.
- Revenue model
- Ad-supported only. Revenue is generated from audio, video, and social advertising impressions sold to advertising agencies on behalf of brand clients. Advertising arrangements specify product type, pricing, insertion dates, and impression counts. No subscription or paid-tier revenue is described in the filing.
- Products and services
- Ad-supported podcast streaming platform accessible via the PodcastOne app, podcastone.com, Apple Podcasts, Spotify, and Amazon Music. Original and commissioned podcast content, plus licensed content from individual creators and rights holders distributed across the network.
- Customers and end markets
- Listeners consuming free, ad-supported podcast content via mobile and desktop devices. Advertising agencies purchasing impressions on behalf of brand advertisers are the direct revenue-generating customers. End market is digital audio advertising.
- Value-chain role
- Podcast platform and publisher sitting between content creators and advertisers. Produces and commissions original content, licenses third-party content, aggregates audience, and sells advertising inventory to agencies. Distributes content through both owned channels and third-party platforms the company does not control.
- Geographic exposure
- The filing does not specify geographic revenue breakdown.
- Competitors
- Spotify, Apple Podcasts, Amazon Music, iHeartRadio, SiriusXM, Pandora, Dear Media, Barstool Sports, Facebook, SoundCloud, Deezer, LastFM
Source: SEC 10-K, filed 2025-07-02
Industry:
Services-Computer Programming, Data Processing, Etc.
Peers:
Netflix Inc
Reading International Inc
Gaia Inc
Kartoon Studios Inc
Loop Media, Inc.
LiveOne Inc
Reservoir Media Inc