RB Global Inc (NYSE: RBA) is a commercial asset and vehicle remarketing company that operates global online and physical auction marketplaces connecting buyers and sellers of used equipment, salvage vehicles, and related assets. Revenue comes from transaction fees, service fees on value-added offerings such as title search, logistics, and inspection services, as well as data and market intelligence products. The company's primary marketplace brands are Ritchie Bros., described in its FY2025 10-K as the world's largest auctioneer of commercial assets and vehicles, and IAA, a digital marketplace for salvage and non-salvage vehicles serving primarily insurance company sellers. Additional brands include Rouse Services for asset management and market data, SmartEquip for equipment lifecycle and parts procurement technology, and VeriTread for heavy haul transport. RB Global serves customers in approximately 170 countries across automotive, construction and transportation, and other sectors including agriculture, forestry, and energy, as of FY2025.
- Revenue model
- Transactional fees on gross merchandise volume, earned through straight commission contracts or underwritten contracts where RB Global guarantees a minimum return to the seller. Supplemental revenue comes from value-added services including title search, logistics, inspection, and equipment data. Rouse Services and SmartEquip contribute data and technology platform fees.
- Products and services
- Marketplace transaction solutions: RB Auction (onsite and online used equipment), IronPlanet (online used equipment), GovPlanet (government and military assets), Marketplace-E (fixed-price format), IAA AuctionNow, IAA Buy Now, IAA Custom Bid, IAA Timed Auctions, Ritchie Bros. Private Treaty (negotiated large equipment sales), SalvageSale (salvage inventory project management). Technology and data services: Rouse Services (asset management and market intelligence), SmartEquip (equipment lifecycle and parts procurement platform), VeriTread (heavy haul transport marketplace). Value-added services: title search, inspection and reporting, 360-degree video inspection, logistics access, pre-auction marketing, proceeds collection and disbursement.
- Customers and end markets
- Insurance companies (primary sellers in salvage automotive segment), fleet owners, equipment dealers, OEMs, construction companies, government entities, agricultural and forestry operators, energy sector asset owners, and vehicle recyclers. Buyers operate across approximately 170 countries as of FY2025.
- Value-chain role
- Marketplace intermediary and transaction enabler sitting between commercial asset and vehicle sellers and a global buyer base. Also provides upstream services including asset appraisal, data intelligence, and lifecycle management, and downstream services including title clearance, logistics coordination, and proceeds disbursement.
- Geographic exposure
- Global operations with customers in approximately 170 countries as of FY2025. Network includes physical branch locations supporting the IAA automotive segment and equipment yards supporting the CC&T segment, with an international buyer base cultivated across regions.
- Competitors
- Online and physical auctioneers (CC&T sector, fragmented by geography), Equipment brokers, OEMs and equipment dealers offering trade-in services, Private sale channels used by large fleet owners, Technology-enabled selling platforms (automotive and equipment sectors)
