Rocky Brands Inc
rockybrands.comWhat Do They Do?
Designs and sells branded footwear, apparel and accessories for workers, outdoor enthusiasts, and farmers and ranchers.
10-K for FY2025, filed Mar 11, 2026We are a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized…View ↗
Work. Our work product line consists of footwear and apparel marketed to industrial and construction workers, as well as workers in the…View ↗
Outdoor. Our outdoor product line consists of footwear, apparel and accessory items marketed to outdoor enthusiasts who spend time actively…View ↗
Western. Our western product line currently consists of authentic footwear products marketed to farmers and ranchers who generally live in…View ↗
How Do They Make Money?
Retailers and business customers pay for products after shipment; consumers pay for website, marketplace and outdoor-store purchases at sale.
10-K for FY2025, filed Mar 11, 2026
-
10-K for FY2025, filed Mar 11, 2026
FY2025 revenue by product or service ↗
$482M
-
10-K for FY2025, filed Mar 11, 2026
$482M ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Work Footwear
Sold outright
10-K for FY2025, filed Mar 11, 2026 |
40%
FY2022: 42%
|
Work Footwear, FY2025
$193.6M Sources
|
Sold outright |
|
Outdoor Footwear
Sold outright
10-K for FY2025, filed Mar 11, 2026 |
34%
FY2022: 30%
|
Outdoor Footwear, FY2025
$165.7M Sources
|
Sold outright |
|
Western Footwear
Sold outright
10-K for FY2025, filed Mar 11, 2026 |
16%
FY2022: 18%
|
Western Footwear, FY2025
$76.4M Sources
|
Sold outright |
|
Duty and Commercial Military Footwear
Sold outright
|
6.4%
FY2022: 7.5%
|
Duty and Commercial Military Footwear, FY2025
$30.7M Sources
|
Sold outright |
|
Military Footwear
Sold outright
|
2.1%
FY2022: 2.5%
|
Military Footwear, FY2025
$10M Sources
|
Sold outright |
|
Product and Service, Other
Sold outright
|
1.1%
FY2022: 1.0%
|
Product and Service, Other, FY2025
$5.5M Sources
|
Sold outright |
Who Are Their Customers?
Retailers buy through wholesale channels; consumers buy directly on the company's websites, third-party marketplaces and outdoor store. Companies with safety-footwear programs use Lehigh's CustomFit websites, where employees order through their employer and products ship to the customer.
10-K for FY2025, filed Mar 11, 2026We distribute Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and Michelin products through a wide range of Wholesale…View ↗
We sell to wholesale accounts in the U.S. through a dedicated in-house sales team, and exclusive, as well as independent, sales…View ↗
We market products directly to consumers through three retail strategies:View ↗
We sell our Lehigh brand of safety shoes along with in-house and third-party branded work product to our business customers directly…View ↗
We sell our product lines on our websites at muckbootcompany.com, xtratuf.com, rockyboots.com, durangoboot.com, georgiaboot.com…View ↗
We operate the Rocky Outdoor Gear Store in Nelsonville, Ohio. Our outdoor gear store primarily sells first quality current and discontinued…View ↗
Do Revenues Turn Into Profits?
Yes. It kept 5 cents of every revenue dollar as net income in FY2025 and turned 2 cents into free cash flow.
10-K for FY2025, filed Mar 11, 2026
$37.2MView ↗
10-K for FY2025, filed Mar 11, 2026
$22.3MView ↗
10-K for FY2025, filed Mar 11, 2026
$9.7MView ↗
How Are They Changing?
Flat. Revenue was $482M in FY2025, about the same as the $514.2M of FY2021.
Western customer reach
The latest report adds western styles for fashion and casual wear alongside the earlier focus on farmers and ranchers.
10-K for FY2022, filed Mar 10, 2023 10-K for FY2025, filed Mar 11, 2026Western. Our western product line currently consists of authentic footwear products marketed to farmers and ranchers who generally live in…View ↗
Western. Our western product line currently consists of authentic footwear products marketed to farmers and ranchers who generally live in…View ↗
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