Sells new and pre-owned motorcycles and other powersports vehicles, plus parts, accessories and repair services, to consumers through a dealership group.
10-K for FY2025, filed Mar 13, 2026We believe our powersports business is the largest powersports retail group in the United States offering a wide selection of new and…View ↗
We also offer parts, apparel, accessories, finance & insurance products and services, and aftermarket products from a wide range of…View ↗
Gross profit generated on vehicle sales reflects the difference between the vehicle selling price and the cost of revenue associated with…View ↗
Customers pay for new and used vehicles at sale, or a third-party lender pays shortly afterward. Parts are paid for at sale or shortly afterward, repairs when completed, and RideNow earns commissions on finance and insurance products when arranged, generally at the vehicle sale.
10-K for FY2025, filed Mar 13, 2026When we sell a powersports vehicle, transfer of control typically occurs at a point in time upon delivery of the vehicle to the customer…View ↗
Each repair and maintenance service is a single performance obligation that includes both the parts and labor associated with the…View ↗
Pursuant to the arrangements with these third-party providers, we sell the products on a commission basis. For the majority of finance and…View ↗
10-K for FY2025, filed Mar 13, 2026
FY2025 revenue by product or service ↗$1.1B
10-K for FY2025, filed Mar 13, 2026
$1.1B ↗| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Powersports vehicles
Sold outright
10-K for FY2025, filed Mar 13, 2026 |
72%
FY2022: 71%
|
Powersports vehicles, FY2025
$778.8M Sources
|
Sold outright |
|
Parts, service and accessories
Sold outright
10-K for FY2025, filed Mar 13, 2026 |
18%
FY2022: 17%
|
Parts, service and accessories, FY2025
$197.8M Sources
|
Sold outright |
|
Finance and insurance, net
Sold outright
|
9.0%
FY2022: 8.5%
|
Finance and insurance, net, FY2025
$97.3M Sources
|
Sold outright |
|
Vehicle transportation services
|
0.8%
FY2022: 3.7%
|
Vehicle transportation services, FY2025
$8.6M Sources
|
Consumers buy vehicles, parts and services through retail dealerships; other dealers can buy vehicles through wholesale channels, including dealer-to-dealer auctions. RideNow also sources used vehicles directly from consumers through its online Cash Offer tool.
10-K for FY2025, filed Mar 13, 2026We source high quality pre-owned inventory online via our proprietary RideNow Cash Offer tool, which allows sourcing of pre-owned units…View ↗
We also offer parts, apparel, accessories, finance & insurance products and services, and aftermarket products from a wide range of…View ↗
Revenue is comprised of powersports vehicle sales, finance and insurance products bundled with retail vehicle sales (“F&I”), and parts…View ↗
Gross profit generated on vehicle sales reflects the difference between the vehicle selling price and the cost of revenue associated with…View ↗
Not on paper. It lost $52.4M in FY2025, but brought in more cash than it spent: $10.3M of free cash flow.
10-K for FY2025, filed Mar 13, 2026
−$200KView ↗
10-K for FY2025, filed Mar 13, 2026
−$52.4MView ↗
10-K for FY2025, filed Mar 13, 2026
$10.3MView ↗
10-Q for Q2 FY2026, filed Aug 11, 2026
$6.5MView ↗
10-Q for Q2 FY2026, filed Aug 11, 2026
Open tableView ↗
8-K, filed Jun 11, 2026
On June 5, 2026, the Audit Committee (the "Committee") of the Board of Directors of RideNow Group, Inc. (the "Company") approved the…View ↗
Online model to retail stores
The older report described an online and in-store powersports model; the latest report describes a strategy focused on owning and operating powersports retail stores.
10-K for FY2022, filed Mar 16, 2023 10-K for FY2025, filed Mar 13, 2026Customers come to RumbleOn's 55 retail locations as well as our more than 60 websites to shop for new and highest-quality used powersports…View ↗
Prior to acquisitions of dealerships beginning in 2021, we operated primarily using an online model to buy and sell pre-owned powersports.…View ↗
Transportation services ended
The older report included freight brokerage for dealers and consumers; the latest report says RideNow stopped providing vehicle transportation services to third parties.
10-K for FY2022, filed Mar 16, 2023 10-K for FY2025, filed Mar 13, 2026Although our primary focus is on the customer experience and building market share in the powersports industry, during 2022 we participated…View ↗
During the years ended December 31, 2024 and 2025, we also provided asset-light transportation brokerage services facilitating automobile…View ↗
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