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RideNow Group Inc logo

RideNow Group Inc

ridenow.com

What Do They Do?

Sells new and pre-owned motorcycles and other powersports vehicles, plus parts, accessories and repair services, to consumers through a dealership group.

How Do They Make Money?

Customers pay for new and used vehicles at sale, or a third-party lender pays shortly afterward. Parts are paid for at sale or shortly afterward, repairs when completed, and RideNow earns commissions on finance and insurance products when arranged, generally at the vehicle sale.

revenue
SegmentShareRevenue
Powersports vehicles
Sold outright

72%
FY2022: 71%
Parts, service and accessories
Sold outright

18%
FY2022: 17%
Finance and insurance, net
Sold outright
9.0%
FY2022: 8.5%
Vehicle transportation services
0.8%
FY2022: 3.7%

Who Are Their Customers?

Consumers buy vehicles, parts and services through retail dealerships; other dealers can buy vehicles through wholesale channels, including dealer-to-dealer auctions. RideNow also sources used vehicles directly from consumers through its online Cash Offer tool.

Do Revenues Turn Into Profits?

Not on paper. It lost $52.4M in FY2025, but brought in more cash than it spent: $10.3M of free cash flow.

Operating income, FY2025
0% of revenue
▼ −99% (Loss) vs FY2024 (−$15.2M, −1%)
Net income, FY2025
−5% of revenue
▼ −33% (Loss) vs FY2024 (−$78.6M, −7%)
Free cash flow, FY2025
1% of revenue
▼ −89% vs FY2024 ($97.4M, 8%)

How Are They Changing?

Since the FY2025 annual report
Latest quarter: Q2 FY2026, the three months to Jun 30, 2026
Revenue
▼ −1%
vs $299.9M in Q2 FY2025
Net income
▲ Now profitable
vs −$32.2M in Q2 FY2025
Powersports vehicles share of revenue vs 73.0% in Q2 FY2025
  • Jun 11, 2026 Appointed Deloitte after dismissing BDO as auditor The company also reported material weaknesses in internal controls for its latest fiscal year.

Online model to retail stores The older report described an online and in-store powersports model; the latest report describes a strategy focused on owning and operating powersports retail stores.

Transportation services ended The older report included freight brokerage for dealers and consumers; the latest report says RideNow stopped providing vehicle transportation services to third parties.

Revenue over time
Powersports vehicles Parts, service and accessories Finance and insurance, net Vehicle transportation services Vehicle logistics
$2B$1B$0

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