The RealReal, Inc. (NASDAQ: REAL) is a resale marketplace company that facilitates the buying and selling of authenticated pre-owned luxury goods. The company operates on a consignment model, earning commissions when items consigned by sellers are sold to buyers on its platform. The 10-K filed 2026-02-26 (accession 000157322126000010) for the fiscal year ended confirms the company's structure as a two-sided marketplace connecting consignors with buyers of secondhand luxury merchandise. The filing does not provide sufficient excerpt detail to state segment revenue percentages, customer counts, founding year, headquarters address, current CEO, or named competitors with confidence. Based solely on the available filing excerpts, The RealReal operates as an intermediary in the luxury resale market, generating revenue through transaction-based commissions rather than outright inventory purchases, which limits balance sheet inventory risk while tying revenue directly to gross merchandise volume transacted on the platform.

Revenue model

Commission-based consignment model. The RealReal earns a percentage of the sale price when consigned luxury items are sold through its marketplace. Revenue is transactional, tied to gross merchandise volume.

Products and services

Authenticated pre-owned luxury goods resale marketplace. Consignment intake, authentication, and resale of secondhand luxury merchandise.

Customers and end markets

Two-sided marketplace serving individual consignors (sellers of pre-owned luxury goods) and buyers of authenticated secondhand luxury items.

Value-chain role

Marketplace intermediary and authenticator between luxury goods consignors and end buyers.

Source: SEC 10-K, filed 2026-02-26

Industry: Retail-Miscellaneous Retail Peers: Amazon.com Inc Polished.com Inc. AKA Brands Holding Corp Boxed, Inc. Quotient Technology Inc. Hour Loop Inc ID Auto, Inc. Lulu's Fashion Lounge Holdings Inc Rent the Runway, Inc.