Boston Beer Company (NYSE: SAM) is a beverage alcohol company that brews, markets, and sells beer, flavored malt beverages, hard seltzer, hard cider, and spirits-based ready-to-drink products across the United States and selected international markets. Revenue is generated through transactional sales of packaged and draft alcohol beverages sold primarily through off-premise retail channels. Founded in 1984 as a craft brewery, the company operates across both the Traditional beer and Beyond beer categories, competing in a US Beer Market measured at $47.0 billion in off-premise channels in 2025. Its brand portfolio spans craft beer under Samuel Adams and Dogfish Head, flavored malt beverages under Twisted Tea, and additional brands developed internally across the hard seltzer and emerging beverage segments. The company files under the trade names The Boston Beer Company, Twisted Tea Brewing Company, and Hard Seltzer-related entities, as disclosed in its 10-K for the fiscal year ended December 27, 2025.

Revenue model

Transactional sales of packaged and draft alcohol beverages to distributors and retailers, with products reaching consumers primarily through off-premise retail channels.

Products and services

Samuel Adams craft beer, Dogfish Head craft beer, Twisted Tea flavored malt beverages, hard seltzer, hard cider, and spirits-based ready-to-drink beverages. Brands were internally developed across the Beyond beer and Traditional beer categories.

Customers and end markets

Products sold primarily through off-premise retailers in the United States. End markets include Traditional beer (mass domestics, imports, domestic specialties, craft beer) and Beyond beer (flavored malt beverages, hard seltzer, hard cider, spirits RTDs). In measured off-premise channels in 2025, the US Beer Market totaled $47.0 billion, with Beyond beer at $10.7 billion (23% share) and Traditional beer at $36.3 billion.

Geographic exposure

Primarily the United States; also sells in selected international markets as disclosed in the 10-K filed 2026-02-24.

Source: SEC 10-K, filed 2026-02-24

Industry: Malt Beverages Peers: Molson Coors Beverage Co