Solo Brands Inc
solobrands.comWhat Do They Do?
Sells outdoor fire products and accessories, apparel, and water recreation gear to consumers and retail partners.
10-K for FY2025, filed Mar 23, 2026Solo Brands operates four premium outdoor brands: Solo Stove, Oru Kayak (“Oru”), International Surf Ventures (“ISLE”) and Chubbies. Our…View ↗
Fire Pits. We created a new fire pit category in late 2016 with our portable, low smoke product offerings. Solo Stove fire pits provide a…View ↗
Lifestyle Apparel. Chubbies is a fun-loving, premium apparel brand that offers well-fitted comfortable clothing with unique style. The…View ↗
Recreation. Oru Kayak is the original origami kayak that allows users to go from box to boat in a matter of minutes. Oru offers premier…View ↗
ISLE produces high-quality inflatable and hard board stand-up paddle boards, hybrid kayaks, surfboards and floats with colorful designs…View ↗
Retail. We have built relationships with well-known outdoor products and sporting goods retailers. We choose our retail partners carefully…View ↗
How Do They Make Money?
Online customers pay for products at the time of sale; retail customers pay under retailer-specific terms, most commonly within 30 or 60 days.
10-K for FY2025, filed Mar 23, 2026
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10-K for FY2025, filed Mar 23, 2026
FY2025 revenue by product or service ↗
$316.6M
-
10-K for FY2025, filed Mar 23, 2026
$316.6M ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Fire pits, stoves and accessories
Sold outright
10-K for FY2025, filed Mar 23, 2026 |
53% |
Fire pits, stoves and accessories, FY2025
$167.2M Sources
|
Sold outright |
|
Apparel
Sold outright
10-K for FY2025, filed Mar 23, 2026 |
39% |
Apparel, FY2025
$122.9M Sources
|
Sold outright |
|
Other
Sold outright
|
8.3% |
Other, FY2025
$26.4M Sources
|
Sold outright |
Who Are Their Customers?
Consumers buy through Solo Brands’ websites, owned stores and selected online marketplaces; outdoor and sporting-goods retailers also buy for resale. Corporate customers and organizations order customized products through the brand websites.
10-K for FY2025, filed Mar 23, 2026Direct-to-Consumer (“DTC”). We follow a digital-first strategy which prioritizes a direct connection with customers through e-commerce…View ↗
Our owned brand websites are also where we engage with our corporate customers, which represent a rapidly growing customer segment…View ↗
We also operate eleven Chubbies retail stores with plans to continue expanding, and one ISLE surf pro-shop, which provide additional…View ↗
Retail. We have built relationships with well-known outdoor products and sporting goods retailers. We choose our retail partners carefully…View ↗
Do Revenues Turn Into Profits?
No. It lost $145.4M in FY2025.
How Are They Changing?
- Net income
-
Sources
10-Q for Q2 FY2026, filed Aug 13, 2026
−$4.4MView ↗
- ▼ −79% (Loss)
- vs −$20.8M in Q2 FY2025
10-Q for Q2 FY2026, filed Aug 13, 2026
Open tableView ↗
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Apr 2, 2026
NYSE suspended trading and initiated delisting proceedings
The company said its stock was expected to begin trading on OTCQB.
Sources
8-K, filed Apr 2, 2026
On April 2, 2026, the New York Stock Exchange (the “NYSE”) notified Solo Brands, Inc. (the “Company”) that it had determined to commence…View ↗
Shrinking. Revenue fell 22% in 4 years, from $403.7M in FY2021 to $316.6M in FY2025, about 6% a year.
New fire products
The range has expanded beyond wood-burning outdoor fire pits to include a propane fire pit and indoor fire products.
10-K for FY2022, filed Mar 9, 2023 10-K for FY2025, filed Mar 23, 2026Fire Pits. We created a new fire pit category in late 2016 with our portable, low smoke product offerings. Solo Stove fire pits provide a…View ↗
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