Stitch Fix, Inc.
stitchfix.comWhat Do They Do?
Sells personalized apparel, shoes and accessories to shoppers through curated shipments and direct online recommendations.
10-K for FY2026, filed Sep 24, 2026
How Do They Make Money?
Clients buy merchandise through curated Fixes or directly through Freestyle; Fix customers pay a styling fee before shipment, credited toward purchases, and pay for kept items at checkout. Freestyle sales occur when items ship, while Style Pass customers pay an annual fee credited toward merchandise.
10-K for FY2026, filed Sep 24, 2026Each Fix represents an offer made by us to the client to purchase merchandise. The client is charged a nonrefundable upfront styling fee…View ↗
Revenue is recognized when control of the promised goods is transferred to the client. For a Fix, control is transferred when the client…View ↗
We charge clients a styling fee of $20 for each Fix, which is credited toward any merchandise purchased. For our Style Pass clients, we…View ↗
$1.3B
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10-K for FY2026, filed Sep 24, 2026
$1.3B ↗
Who Are Their Customers?
Individual shoppers in the United States buy apparel, shoes and accessories through curated Fix shipments or directly on the company’s website and mobile app.
10-K for FY2026, filed Sep 24, 2026
Do Revenues Turn Into Profits?
No. It lost $12.6M in FY2026.
10-K for FY2026, filed Sep 24, 2026
How Are They Changing?
Shrinking. Revenue fell 33% in 4 years, from $2B in FY2022 to $1.3B in FY2026, about 10% a year.
United Kingdom exit
The older report described operations in the United States and United Kingdom; the latest says its U.K. business ceased operations and that it operates only in the United States.
10-K for FY2023, filed Sep 20, 2023 10-K for FY2026, filed Sep 24, 2026Stitch Fix operates in the United States and United Kingdom. Since our founding in 2011, we have helped millions of men, women, and kids…View ↗
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