Shoe Station Group Inc

shoecarnival.com

What Do They Do?

Sells branded footwear and accessories for families through stores and online.

How Do They Make Money?

Customers buy footwear and accessories in stores or online; payment is generally collected at checkout or when an online order ships, while Shoes 2U orders are paid in advance.

FY2025 revenue

Who Are Their Customers?

Shoe Carnival targets moderate- to low-income families, while Shoe Station serves a broader, more affluent footwear customer. Both sell through their own stores and websites.

Do Revenues Turn Into Profits?

Yes. It kept 5 cents of every revenue dollar as net income in FY2025 and turned 2 cents into free cash flow.

Operating income, FY2025

6% of revenue

▼ −27% vs FY2024 ($91.2M, 8%)

Net income, FY2025

5% of revenue

▼ −29% vs FY2024 ($73.8M, 6%)

Free cash flow, FY2025

2% of revenue

▼ −62% vs FY2024 ($69.5M, 6%)

How Are They Changing?

Since the FY2025 annual report

Latest quarter: Q2 FY2026, the three months to Aug 1, 2026

Revenue: ▼ −7%; vs $306.4M in Q2 FY2025
Net income: ▼ −67%; vs $19.2M in Q2 FY2025

Jun 11, 2026 Shareholders approved the company’s name change to Shoe Station Group The name change took effect June 12, 2026, and trading under SHOE was set to begin that day.
May 21, 2026 Company reaffirmed Fiscal 2026 sales and adjusted earnings guidance The outlook included net sales of $1.125 billion to $1.147 billion and adjusted EPS of $1.40 to $1.60.

Shrinking. Revenue fell 15% in 4 years, from $1.3B in FY2021 to $1.1B in FY2025, about 4% a year.

Shoe Station expansion Shoe Station was introduced as a complementary banner after the company bought its stores; the latest report describes converting Shoe Carnival and Rogan’s locations to Shoe Station and makes it the main growth banner.

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