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$SMPL
$9.75 -$0.34 (3.37%) Close

Ownership

13F as of Q2 2026 · 86.9M shares outstanding

Who owns SMPL?

By type of holder
Institutions 98.9% Insiders 1.2% Everyone else 0.0%
Concentration Top 10 holders own 47.6%
BlackRock, Inc. 15.7% · Vanguard Portfolio Management LLC 6.3%
Institutional ownership
98.9%
-1.2 pts vs last qtr
Institutional holders
299
+22 vs last qtr
Net shares bought
−3.7M
by institutions in Q2 2026
New / sold out
78 / 56
positions opened vs closed

How is ownership changing?

Institutions, last 8 quarters

Biggest buyers in Q2 2026
  • Norges Bank NEW +3.0M
  • Goldman Sachs Group Inc +1.5M

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Biggest sellers in Q2 2026
  • FMR LLC −2.2M
  • Dimensional Fund Advisors LP −1.9M

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Who is planning to sell?

Notices of proposed sale, last 12 months
$114K
1 notice from 1 person
Shares covered
5.9K
0.01% of the company
Arranged in advance
0%
of the value is under a 10b5-1 plan
Under a 10b5-1 plan No plan
$0$57.0K$114.1KNov 2025: $114.1K without a planNovDecJanFebMarAprMayJunJulAugSepOct
Largest proposed sellers
  • Timothy Matthews Officer $114K
Every notice on Red Flags →

A Form 144 is notice of a planned sale, not the sale itself. What insiders actually sold is on Insider Transactions.

Is your stake being diluted?

Diluted share count, FY2018–FY2026
+26.9%
+3.02% a year
Each share's claim on the business
−21.2%
shrank without buying or selling a share
Spent on buybacks vs paid in stock
$343M vs $103M
over 9 fiscal years
Diluted shares, split-adjusted
70.6M86.6M102.5M2018: 72.8M shares'182019: 80.7M shares'192020: 98.3M shares'202021: 97.4M shares'212022: 100.6M shares'222023: 100.9M shares'232024: 101.3M shares'242025: 101.5M shares'252026: 92.4M shares'26
Buybacks Stock-based comp
$0$106.7M$213.3M2018 buybacks: $02018 stock comp: $4.0M'182019 buybacks: $2.1M2019 stock comp: $5.5M'192020 buybacks: $02020 stock comp: $7.6M'202021 buybacks: $02021 stock comp: $8.3M'212022 buybacks: $59.9M2022 stock comp: $11.7M'222023 buybacks: $16.4M2023 stock comp: $14.5M'232024 buybacks: $02024 stock comp: $18.4M'242025 buybacks: $50.9M2025 stock comp: $15.3M'252026 buybacks: $213.3M2026 stock comp: $17.3M'26

How patient are the owners?

Institutional shares by how long they've been held
5+ years58% 3–5 years4% 1–3 years9% Under 1 year28%
Quarterly turnover
25.1%
of institutional shares changed hands
Top 10 managers, median time held
5 years

Super Investors

Investment managers reporting SMPL on Form 13F
B
BlackRock, Inc.
Shares
13.6M
% of company
15.68%
Change vs last qtr
+543.4K (+4.2%)
Held since
≤2021
VP
Vanguard Portfolio Management LLC
Shares
5.5M
% of company
6.34%
Change vs last qtr
−56.8K (−1.0%)
Held since
≤2021

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Institutional Funds

Mutual funds and ETFs reporting SMPL on Form N-PORT; together they hold 47.6% of the company
Position value
$66.6M
% of company
5.78%
% of the fund
0.06%
As of
June 30, 2026
VT
Position value
$34.5M
% of company
2.99%
% of the fund
0.00%
As of
June 30, 2026

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Insiders and 5%+ holders

From Forms 3/4/5 and Schedules 13D/G
KJ
Kilts James M
Insider
Shares
3.8M
% of company
4.36%
Change vs last qtr
—
Held since
—
RB
Ratzan Brian K.
Insider
Shares
2.1M
% of company
2.37%
Change vs last qtr
—
Held since
—

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