SRx Global Inc
srxglobalinc.comWhat Do They Do?
Sells Halo-branded food, treats and supplements for dogs and cats to pet owners through online and physical retailers and international distributors.
10-K for FY2025, filed Dec 5, 2025The Company’s continuing operations consist of the pet health and wellness business formerly operated by Better Choice. This business is…View ↗
Better Choice’s products are sold across multiple channels: e-commerce platforms such as Amazon and Chewy, select retail partners, and…View ↗
E-commerce: The majority of continuing net sales are generated through E-commerce partner websites, including Amazon, Chewy, Petflow…View ↗
Brick & Mortar: Sales through physical retailers primarily include specialty pet stores and select grocery chains. As of December 2023, the…View ↗
The Company groups its revenue channels into three categories: Digital, which includes the sale of product to online retailers such as…View ↗
How Do They Make Money?
Online retailers, physical stores and distribution partners buy the company’s pet food, treats and other products; sales are counted when products ship.
10-K for FY2025, filed Dec 5, 2025The Company generates revenue primarily from the sale of consumer products, including dry food, wet food, treats, and other premium pet…View ↗
Revenue from product sales is recognized when the products are shipped to the customer, which is the point at which control has…View ↗
The Company groups its revenue channels into three categories: Digital, which includes the sale of product to online retailers such as…View ↗
$6.5M
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10-K for FY2025, filed Dec 5, 2025
$6.5M ↗
Who Are Their Customers?
Online retailers such as Amazon and Chewy, specialty pet stores and grocery chains sell Halo products to pet owners; foreign distributors and select retailers carry them internationally.
10-K for FY2025, filed Dec 5, 2025E-commerce: The majority of continuing net sales are generated through E-commerce partner websites, including Amazon, Chewy, Petflow…View ↗
Brick & Mortar: Sales through physical retailers primarily include specialty pet stores and select grocery chains. As of December 2023, the…View ↗
The Company groups its revenue channels into three categories: Digital, which includes the sale of product to online retailers such as…View ↗
Do Revenues Turn Into Profits?
No. It lost $45M in FY2025.
10-K for FY2025, filed Dec 5, 2025
How Are They Changing?
- Net income
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Sources
10-Q for Q3 FY2026, filed Aug 13, 2026
−$4.1MView ↗
- ▼ −73% (Loss)
- vs −$15.1M in Q3 FY2025
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Aug 19, 2026
Acquired EMJX, an AI-enabled digital-asset platform
SRX says it has begun integrating EMJX’s AI-driven insights into its investment decisions.
Sources
8-K, filed Aug 19, 2026
EMJX: Completed the acquisition of EMJX, an AI-enabled digital-asset treasury platform led by Eric M. Jackson, expanding the Company’s…View ↗
Shrinking. Revenue fell 86% in 4 years, from $46M in FY2021 to $6.5M in FY2025, about 39% a year.
Digital-first sales
The older report described sales through the brand’s own website and an ongoing focus on select physical retailers; the newer report says the website channel was exited and marketing shifted toward online platforms.
10-K for FY2022, filed Mar 28, 2023 10-K for FY2025, filed Dec 5, 2025
International retreat
The older report described Asia as a growth market and cited minimum-sales agreements with Asian distributors; the newer report says Halo Asia was sold and foreign operations contribute limited revenue and are no longer a growth focus.
10-K for FY2022, filed Mar 28, 2023 10-K for FY2025, filed Dec 5, 2025In addition to our domestic sales channels, the Halo brand's international sales grew 48% in 2022, driven primarily by significant new…View ↗
International: Halo’s international sales represent a smaller portion of total net sales. Following the sale of Halo Asia, international…View ↗
Who Do They Compete With?
Competes with Mars, Nestlé, J.M. Smucker, General Mills, Wellness, Fromm, Orijen, Stella and Chewy, Open Farm, and Freshpet
10-K for FY2025, filed Dec 5, 2025The pet health and wellness industry is highly competitive. Competitive factors include product quality, ingredients, brand awareness and…View ↗
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