Srx Health Solutions Inc (SRXH), formerly Better Choice Company, Inc., is a pet health and wellness company that sells premium and super-premium pet food and wellness products under the Halo brand. Revenue is generated through transactional sales of pet food and treats across e-commerce platforms, brick-and-mortar retail, and international distribution channels. The company became the reporting entity following a reverse takeover completed on April 24, 2025, and its legacy specialty pharmaceuticals operations conducted under SRx are classified as discontinued operations following bankruptcy and winding down of those activities. Net sales for the fiscal year ended in the reporting period were $6.5 million, derived entirely from the Halo pet health and wellness business. Products are sold on Amazon, Chewy, and through select retail partners; the direct-to-consumer channel at halopets.com was exited in June 2024. Fulfillment is handled by third-party logistics partner Fidelitone from a warehouse in Wauconda, Illinois. Manufacturing is outsourced to co-manufacturing partners producing goods in the U.S.

Revenue model

Transactional sales of pet food and wellness products. Revenue is recognized when control transfers to the customer at point of sale through digital, brick-and-mortar, or international channels. Gross revenue is reduced by trade promotions, discounts, and customer incentives. A reserve for expected product returns is maintained based on historical experience.

Products and services

Over 100 premium and super-premium pet health and wellness products including kibble, canned food, freeze-dried raw food, treats, supplements, and chews sold under the Halo Holistic and Halo Elevate sub-brands. Products use cage-free poultry, pasture-raised beef, and wild-caught fish from certified sustainable fisheries, with no meat meals or animal byproducts. Some products are preserved via freeze-drying or air dehydration. Treats and chews are oven-baked. All dog and cat foods meet AAFCO guidelines and are small-batch tested for contaminants prior to leaving the manufacturer.

Customers and end markets

Pet owners seeking premium and super-premium nutrition for dogs and cats. Distribution reaches consumers through e-commerce platforms including Amazon and Chewy, select brick-and-mortar retail partners, and international distributors.

Value-chain role

Brand owner and product marketer. Manufacturing is fully outsourced to U.S.-based co-manufacturing partners. Logistics and fulfillment are managed by third-party provider Fidelitone from a warehouse in Wauconda, Illinois. Independent shipping providers handle transportation of raw materials and finished goods.

Geographic exposure

Primarily U.S.-based sales and manufacturing. The company also sells through international distributors. All product purchases are transacted in U.S. dollars.

Source: SEC 10-K, filed 2025-12-05

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