Latham Group Inc (NASDAQ: SWIM) is a pool products manufacturing company that designs and manufactures fiberglass in-ground swimming pools and automatic safety covers. Revenue is generated through transactional product sales to a dealer and distributor network, with the company selling manufactured pools and covers to dealers who handle installation for end homeowners. Latham operates across North America, Australia, and New Zealand, and describes itself as the category leader in fiberglass pools. The company runs approximately 30 manufacturing and distribution locations with roughly 1,850 average employees as of the 10-K filed March 4, 2026. Sales are highly seasonal, with the second and third quarters representing peak demand. Latham acquired Coverstar Central on August 2, 2024, vertically integrating automatic safety cover distribution across 29 states, and acquired two additional Coverstar dealers in February 2025. Sean Gadd became CEO and President effective January 5, 2026. Oliver C. Gloe serves as CFO.

Revenue model

Transactional product sales of manufactured fiberglass in-ground swimming pools and automatic safety covers to dealers and distributors, who resell and install for homeowners. Vertical integration of the Coverstar Central automatic safety cover distribution channel, completed August 2, 2024, added margin through direct distribution in 29 states.

Products and services

Fiberglass in-ground swimming pools built with carbon fiber, Kevlar, and ceramic fiberglass materials. Automatic safety covers sold under the Coverstar brand. Proprietary AI-powered measurement device called Measure by Latham. Dealer support tools including Latham University training program in Zephyrhills, Florida.

Customers and end markets

Primary customers are pool dealers and distributors, who average over 15 years of relationship tenure with the company. End consumers are homeowners purchasing in-ground swimming pools. Key end markets are residential new pool construction and pool renovation. The Sand States (Florida, Texas, Arizona, and California) accounted for approximately two-thirds of U.S. pool starts in 2025 per the 10-K filed March 4, 2026.

Value-chain role

Manufacturer and distributor of fiberglass pool products and automatic safety covers. Operates a direct-to-homeowner digital and social marketing strategy to generate purchase-ready leads delivered to dealer partners. Provides dealer training, co-branded marketing, and on-site installation assistance. Conducts business as one operating and reportable segment.

Geographic exposure

North America (primary), Australia, and New Zealand. U.S. Sand States (Florida, Texas, Arizona, California) identified as a strategic growth market representing approximately two-thirds of U.S. pool starts in 2025.

Source: SEC 10-K, filed 2026-03-04

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