Brag House Holdings Inc (NYSE American: TBH) is an amateur esports and gaming entertainment company that operates an online platform where users compete in skill-based video game tournaments and watch live-streamed gaming content. Revenue is generated primarily through corporate sponsorships, with corporate relationship arrangements accounting for 99% of total revenue from inception through December 31, 2025. The platform also operates a freemium membership model, with monthly paid members estimated to generate between $25 and $95 in annual revenue per member, excluding one-off purchases, per the 10-K filed 2026-03-31. Brag House targets college-aged Gen Z gamers in the United States, with a Collegiate Leads Program expanding its campus reach. The company has accumulated nearly 1,400,000 video views of Brag House content through March 2, 2026, and reports 9.0 million impressions since inception. A machine learning-based SaaS platform for anonymized Gen Z behavioral data, aimed at brand advertisers, entered development in March 2025, with a beta version targeted for Q3 2026. The company carries material weaknesses in internal controls over financial reporting as of December 31, 2025.

Revenue model

Corporate sponsorships account for 99% of revenue from inception through December 31, 2025. Secondary revenue streams include freemium-to-paid memberships, with paid members estimated to generate $25 to $95 in annual revenue per member (excluding one-off purchases), per the 10-K filed 2026-03-31. Advertising inventory is generated through video views and live-stream viewership across Twitch, YouTube, and owned social channels.

Products and services

Brag House platform: an online amateur esports tournament and live-streaming service. Freemium 'Bragger' membership with a paid tier. Collegiate Leads Program for campus user acquisition. In-house gaming content broadcast on Twitch, YouTube, and social media. Machine learning-based SaaS data platform for Gen Z behavioral insights (in development as of March 2025, beta targeted Q3 2026).

Customers and end markets

Primary customers are corporate sponsors and brand advertisers seeking to reach college-aged Gen Z gamers. End consumers are amateur gamers and esports spectators in the United States, with a focus on the collegiate demographic. Past event sponsors include LA Sparks, PlayStation, GameStop, NASCAR, and NBA2K (all 2021 events, per the 10-K filed 2026-03-31).

Value-chain role

Platform operator and content distributor in the amateur esports value chain. Brag House produces and hosts tournaments, aggregates user-generated gaming content, and distributes live and on-demand video to build monetizable advertising inventory. It sits between brand advertisers seeking Gen Z reach and amateur gamer communities.

Geographic exposure

Primary operations in the United States, with a collegiate-focused expansion program. No specific international revenue figures are disclosed in the filing excerpts.

Competitors

Established game publisher-owned leagues and championships, Franchised leagues operated by game publishers and developers, Interactive entertainment and streaming platforms, General discretionary leisure and entertainment providers

Source: SEC 10-K, filed 2026-03-31

Industry: Finance Services