Ton Strategy Co
tonstrat.comWhat Do They Do?
Manages a Toncoin treasury and stakes tokens to support the TON network; provides livestream-commerce services to brands and merchants and promotional services to issuers.
10-K for FY2025, filed Mar 31, 2026The Company’s core business is the management of its corporate treasury holdings of Toncoin (“TON” or “Toncoin”), the native digital asset…View ↗
As of December 31, 2025, the Company utilized two third-party custodians—BitGo Trust Company, Inc. and Blockchain.com (Cayman) Limited—to…View ↗
Focused on interactive, video-based social commerce, MARKET.live is a multi-vendor livestream shopping platform that merges e-commerce and…View ↗
Go Fund Yourself is an interactive social crowdfunding platform that provides public and private companies with broad-based exposure for…View ↗
How Do They Make Money?
MARKET.live earns recurring contract fees from brands and merchants for social-commerce services; issuers pay appearance and promotional-service fees, while TON earns staking rewards at the end of each validation round.
10-K for FY2025, filed Mar 31, 2026TON Strategy revenue is derived from staking rewards. The Company recognizes staking rewards as revenue in accordance with ASC 606. As the…View ↗
MARKET.live revenue is derived from contract-based recurring fee revenue services that include, among other things, a full suite of social…View ↗
GO FUND YOURSELF Show derives revenue from fees charged to issuers to appear on the show and for marketing, ad, and content creation and…View ↗
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10-K for FY2025, filed Mar 31, 2026
FY2025 revenue by reportable segment ↗
$12.8M
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10-K for FY2025, filed Mar 31, 2026
$12.8M ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
MARKET.live
Recurring
10-K for FY2025, filed Mar 31, 2026 |
37% |
MARKET.live, FY2025
$4.8M Sources
|
Recurring |
|
Go Fund Yourself
Sold outright
10-K for FY2025, filed Mar 31, 2026 |
31% |
Go Fund Yourself, FY2025
$4M Sources
|
Sold outright |
|
Ton
|
31% |
Ton, FY2025
$4M Sources
|
Who Are Their Customers?
MARKET.live serves brands and merchants referred through TikTok Shop, social platforms and brand-agency affiliates; Go Fund Yourself serves public and private issuers.
10-K for FY2025, filed Mar 31, 2026Focused on interactive, video-based social commerce, MARKET.live is a multi-vendor livestream shopping platform that merges e-commerce and…View ↗
Go Fund Yourself is an interactive social crowdfunding platform that provides public and private companies with broad-based exposure for…View ↗
MARKET.live revenue is derived from contract-based recurring fee revenue services that include, among other things, a full suite of social…View ↗
GO FUND YOURSELF Show derives revenue from fees charged to issuers to appear on the show and for marketing, ad, and content creation and…View ↗
10-K for FY2025, filed Mar 31, 2026
Based on our current business and anticipated future activities as described in this Annual Report, we have one customer that represents…View ↗
Do Revenues Turn Into Profits?
No. It lost $148.5M in FY2025.
10-K for FY2025, filed Mar 31, 2026
−$36.4MView ↗
10-K for FY2025, filed Mar 31, 2026
−$148.5MView ↗
10-K for FY2025, filed Mar 31, 2026
−$20.9MView ↗
How Are They Changing?
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Aug 11, 2026
Discontinued inherited legacy operations
Actions included terminating vendor agreements and eliminating lower-margin service contracts.
Sources
8-K, filed Aug 11, 2026
Largely completed the actions required to discontinue the Company’s inherited legacy operations, including the termination of vendor…View ↗
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Apr 16, 2026
Appointed Kevin Wilson as chief executive officer
The board appointed Wilson on April 16, effective May 4, 2026.
Sources
8-K, filed Apr 16, 2026
On April 16, 2026, the Board of Directors (the “Board”) of TON Strategy Company (the “Company”) appointed Kevin Wilson as the Company’s…View ↗
Growing. Revenue grew 21% in 4 years, from $10.5M in FY2021 to $12.8M in FY2025, about 5% a year.
Treasury strategy
The older report describes subscription software for sales teams and a livestream-shopping platform; the latest report centers the business on Toncoin holdings and staking rewards.
10-K for FY2022, filed Apr 17, 2023 10-K for FY2025, filed Mar 31, 2026
MARKET.live’s revenue model
MARKET.live moves from a planned open shopping platform with subscriptions and a share of sales to recurring contract services for brands and merchants, including store setup and creative work.
10-K for FY2022, filed Apr 17, 2023 10-K for FY2025, filed Mar 31, 2026
Issuer fundraising
The latest business description adds issuer fundraising through an interactive show, whereas the older report describes software platforms and livestream shopping.
10-K for FY2022, filed Apr 17, 2023 10-K for FY2025, filed Mar 31, 2026We are a Software-as-a-Service (“SaaS”) applications platform developer. We offer three platforms, each designed for a specific target…View ↗
Go Fund Yourself is an interactive social crowdfunding platform that provides public and private companies with broad-based exposure for…View ↗
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