ServiceTitan Inc (NASDAQ: TTAN) is a vertical software company that provides a cloud-based platform built specifically for trades businesses. Revenue comes from three product tiers: Core subscriptions (CRM, FSM, ERP, HCM), Pro add-on modules, and FinTech products including payment processing and consumer financing, with contracts ranging from monthly to multi-year terms. Billings expand as customers add users, complete more transactions, and adopt additional modules, creating a usage-plus-subscription revenue structure. The company started in plumbing and has since extended across multiple residential and commercial trade verticals in the United States and Canada. ServiceTitan describes its platform as the first end-to-end cloud solution designed specifically for the trades, covering the five core operational functions it calls the centers of gravity: CRM, FSM, ERP, HCM, and FinTech. Switching costs are high because the platform powers scheduling, dispatching, payroll, invoicing, and payments across an entire trades business simultaneously.

Revenue model

Subscription billings from Core and Pro products plus revenue recognized from FinTech products (payments, consumer financing). Annualized billings are calculated quarterly. Revenue expands as customers add users and transact more volume through the platform. Contracts range from monthly to multi-year.

Products and services

Core platform: CRM, FSM (scheduling and dispatching), ERP (inventory), HCM (payroll integration). Pro add-ons: Scheduling Pro, Virtual Agents (AI-powered call handling), Technician Customer Notifications, Benchmark Insights. FinTech: payment processing, third-party consumer financing. Vertical-specific tools: PropertyIntel (aerial imagery and measurement for landscaping), Conduit Tech (LiDAR-based HVAC design and load calculations). AI-powered capabilities are an active product development area as of the FY2025 10-K filed 2026-03-25.

Customers and end markets

Trades businesses across residential, commercial, and new construction sites. ServiceTitan began with plumbing and expanded across multiple trade verticals. Customers range from small businesses to larger multi-trade operators. The platform is described as embedded as the primary operating interface for customer employees. Geographic focus is the United States and Canada, with stated intent to expand internationally over time.

Value-chain role

Software platform sitting between trades businesses and their end customers. Automates and connects advertising, job scheduling, dispatching, invoicing, payment collection, payroll, and field technician communications. Captures gross transaction value (GTV) flowing through customer operations and earns a share via FinTech products.

Geographic exposure

Primary markets are the United States and Canada as of the 10-K filed 2026-03-25. International expansion outside these markets is described as a future opportunity, not a current material revenue source.

Source: SEC 10-K, filed 2026-03-25

Industry: Services-Prepackaged Software