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$ULTA
$625.33 +$0.87 (0.14%) Close

Ownership

13F as of Q2 2026 · 42.8M shares outstanding

Who owns ULTA?

By type of holder
Institutions 98.6% Insiders 0.2% Everyone else 1.2%
Concentration Top 10 holders own 43.0%
BlackRock, Inc. 9.4% · Vanguard Capital Management LLC 6.7%
Institutional ownership
98.6%
-1.2 pts vs last qtr
Institutional holders
1,020
-74 vs last qtr
Net shares bought
−530.9K
by institutions in Q2 2026
New / sold out
105 / 179
positions opened vs closed

How is ownership changing?

Institutions, last 8 quarters

Biggest buyers in Q2 2026
  • Norges Bank NEW +785.2K
  • Sanders Capital, LLC +552.8K

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Biggest sellers in Q2 2026
  • Diamant Asset Management, Inc. −1.5M
  • Jpmorgan Chase & Co −692.1K

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Who is planning to sell?

Notices of proposed sale, last 12 months
$1.84M
4 notices from 3 people
Shares covered
3.4K
0.01% of the company
Arranged in advance
0%
of the value is under a 10b5-1 plan
Under a 10b5-1 plan No plan
$0$707.1K$1.4MNovDecJanFebMarApr 2026: $245.3K without a planAprMayJun 2026: $182.2K without a planJunJulAugSep 2026: $1.4M without a planSepOct
Largest proposed sellers
  • Steelman Kecia Officer $1.09M
  • Mrkonic George R JR Director $428K

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Every notice on Red Flags →

A Form 144 is notice of a planned sale, not the sale itself. What insiders actually sold is on Insider Transactions.

Is your stake being diluted?

Diluted share count, FY2017–FY2026
−28.4%
−3.65% a year
Each share's claim on the business
+39.7%
grew without buying or selling a share
Spent on buybacks vs paid in stock
$7.45B vs $343M
over 10 fiscal years
Diluted shares, split-adjusted
43.6M53.6M63.5M2017: 62.9M shares'172018: 62.0M shares'182019: 60.2M shares'192020: 58.1M shares'202021: 56.6M shares'212022: 54.8M shares'222023: 51.7M shares'232024: 49.6M shares'242025: 47.4M shares'252026: 45.0M shares'26
Buybacks Stock-based comp
$0$761.0M$1.52B2017 buybacks: $344.3M2017 stock comp: $19.3M'172018 buybacks: $367.6M2018 stock comp: $24.4M'182019 buybacks: $616.2M2019 stock comp: $27.5M'192020 buybacks: $681.0M2020 stock comp: $25.6M'202021 buybacks: $114.9M2021 stock comp: $27.6M'212022 buybacks: $1.52B2022 stock comp: $47.3M'222023 buybacks: $900.0M2023 stock comp: $43.0M'232024 buybacks: $995.7M2024 stock comp: $48.2M'242025 buybacks: $1.0B2025 stock comp: $42.8M'252026 buybacks: $901.4M2026 stock comp: $37.4M'26

How patient are the owners?

Institutional shares by how long they've been held
5+ years73% 3–5 years5% 1–3 years15% Under 1 year7%
Quarterly turnover
12.8%
of institutional shares changed hands
Top 10 managers, median time held
5 years

Super Investors

Investment managers reporting ULTA on Form 13F
B
BlackRock, Inc.
Shares
4.0M
% of company
9.42%
Change vs last qtr
−39.7K (−1.0%)
Held since
≤2021
VC
Vanguard Capital Management LLC
Shares
2.8M
% of company
6.66%
Change vs last qtr
−38.8K (−1.3%)
Held since
≤2021

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Institutional Funds

Mutual funds and ETFs reporting ULTA on Form N-PORT; together they hold 37.7% of the company
VT
Position value
$624M
% of company
3.23%
% of the fund
0.03%
As of
June 30, 2026
V5
Vanguard Index Funds
Position value
$508M
% of company
2.64%
% of the fund
0.03%
As of
June 30, 2026

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Insiders and 5%+ holders

From Forms 3/4/5 and Schedules 13D/G
SK
Steelman Kecia
Insider
Shares
40.5K
% of company
0.09%
Change vs last qtr
—
Held since
—
DC
DelOrefice Christopher
Insider
Shares
9.7K
% of company
0.02%
Change vs last qtr
—
Held since
—

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