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VPR Brands LP

vprbrands.com

What Do They Do?

Sells vaping products, pocket lighters and hemp-derived cannabidiol products to retailers, distributors and consumers.

How Do They Make Money?

Customers pay for products when they ship. Licensees pay sales-based royalties for rights to use trademarks and patents, tied to reported product sales or receipt of payment.

revenue
SegmentShareRevenue
Product revenue
Sold outright

92%
FY2022: 100%
Royalty revenue
Licensed
7.8%

Who Are Their Customers?

The company sells directly to retailers and online end users, and also reaches customers through independent and master distributors, wholesalers, online resellers and dispensaries.

Do Revenues Turn Into Profits?

No. It lost $1.2M in FY2025.

Operating income, FY2025
−40% of revenue
▲ +7% (Loss) vs FY2024 (−$1.4M, −24%)
Net income, FY2025
−33% of revenue
▲ +735% (Loss) vs FY2024 (−$143.2K, −3%)

How Are They Changing?

Since the FY2025 annual report
Latest quarter: Q2 FY2026, the three months to Jun 30, 2026
Revenue
▼ −32%
vs $1M in Q2 FY2025
Net income
▲ +10% (Loss)
vs −$321K in Q2 FY2025
Product sales share of revenue vs 94.0% in Q2 FY2025
  • Jul 23, 2026 Grants JUUL Labs a patent license for $11,000,000 The agreement settles potential patent disputes and grants JUUL and its affiliates a license for specified products, with payment scheduled in installments.
  • Jul 16, 2026 Settles patent dispute with R.J. Reynolds for $14,900,000 The agreement resolves the litigation and grants R.J. Reynolds and its affiliates a license for specified products.

Shrinking. Revenue fell 42% in 4 years, from $6.2M in FY2021 to $3.6M in FY2025, about 13% a year.

Vapor cigars The latest report describes a vapor cigar under Grandfadda; the older business description lists electronic cigarettes, vaporizers, pocket lighters and cannabidiol products.

Revenue over time
Product revenue Royalty revenue
$10M$5M$0

Who Do They Compete With?

Competes with Altria Group, Lorillard, Reynolds American, and Imperial Tobacco Group

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