Vroom, Inc.
vroom.comWhat Do They Do?
Finances consumers’ vehicle purchases through motor vehicle dealers and sells automotive analytics and digital services to dealers, finance companies, and other automotive businesses.
10-K for FY2025, filed Mar 26, 2026
How Do They Make Money?
UACC earns interest as borrowers repay vehicle loans over time and monthly fees for servicing loan balances; CarStory bills monthly for advertising, publishing, and other user services.
10-K for FY2025, filed Mar 26, 2026The Company’s interest income is related to finance receivables originated by UACC for its network of third-party dealership customers and…View ↗
Upon emergence from the Prepackaged Chapter 11 Case, and application of fresh start accounting, the Company made an accounting policy…View ↗
Servicing income represents the annual fees earned on the outstanding principal balance of the finance receivables serviced as well as late…View ↗
CarStory RevenueView ↗
CarStory generates advertiser, publisher and other user service revenue. The Company recognizes revenue when persuasive evidence of an…View ↗
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10-K for FY2023, filed Mar 13, 2024
FY2023 revenue by product or service ↗
$893.2M
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10-K for FY2023, filed Mar 13, 2024
$893.2M ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Retail vehicle, net
|
63%
FY2020: 79%
|
Retail vehicle, net, FY2023
$566M Sources
|
|
|
Wholesale vehicle
|
12%
FY2020: 18%
|
Wholesale vehicle, FY2023
$104.1M Sources
|
|
|
Product, net
|
5.9%
FY2020: 2.8%
|
Product, net, FY2023
$52.3M Sources
|
|
|
Finance
Recurring
10-K for FY2025, filed Mar 26, 2026 |
18% |
Finance, FY2023
$156.9M Sources
|
Recurring |
|
Other
|
1.6%
FY2020: 0.1%
|
Other, FY2023
$13.9M Sources
|
Who Are Their Customers?
UACC works directly with independent and manufacturer-franchised dealers that submit buyers’ loan applications; CarStory sells analytics and digital services to dealers, automotive finance companies, and others in the auto industry.
10-K for FY2025, filed Mar 26, 2026
Do Revenues Turn Into Profits?
No. It lost $364.6M in FY2023.
How Are They Changing?
- Net income
-
Sources
10-Q for Q2 FY2026, filed Aug 4, 2026
$628KView ↗
- ▲ Now profitable
- vs −$8.5M in Q2 FY2025
-
May 15, 2026
Vroom updated full-year adjusted net loss guidance
The revised guidance projected a full-year adjusted net loss of $25.0 to $30.0 million.
Sources
8-K, filed May 15, 2026
$14.5 million cash and cash equivalents $14.9 million of liquidity available to UACC under the warehouse credit facilities $27.0 million of…View ↗
Shrinking. Revenue fell 25% in 4 years, from $1.2B in FY2019 to $893.2M in FY2023, about 7% a year.
From ecommerce to finance and data
The older report describes a direct online marketplace for consumers buying and selling used vehicles. The latest focuses on financing buyers through dealers and providing analytics and digital services to automotive businesses; Vroom says it wound down the dealership business.
10-K for FY2022, filed Mar 2, 2023 10-K for FY2025, filed Mar 26, 2026On January 22, 2024, the Company announced that its Board of Directors (“Board”) had approved a value maximization plan, pursuant to which…View ↗
UACC is an indirect lender that offers vehicle financing under the UACC brand to consumers through a network of motor vehicle dealers…View ↗
CarStory offers AI-powered analytics and digital services to dealers, automotive financial services companies, and others in the automotive…View ↗
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