Whirlpool Corporation

whirlpoolcorp.com

What Do They Do?

Manufactures and sells major and small home appliances, plus commercial laundry equipment, to retailers and distributors, builders, and consumers.

How Do They Make Money?

Whirlpool sells major appliances, earning product revenue when products ship or reach customers under agreed shipping terms; it also receives royalties for licensed trademarks and intellectual property.

revenue

Segment	Share	How money arrives
Total major product category net sales Sold outright	90% FY2022: 93%	Sold outright
Spare parts and warranties Sold outright	3.5% FY2022: 4.7%	Sold outright
Other	6.1% FY2022: 2.8%

Who Are Their Customers?

In North America, major appliances go mainly to retailers, distributors and builders, with some sales directly to consumers and some products sold for resale under other companies' brands. In Latin America, major appliances move through retailers and accredited distributors; small appliances go to retailers, distributors and consumers.

Customers above 10% of revenue, FY2025

of revenue from one customer

FY2023: 13% from one customer

Do Revenues Turn Into Profits?

Yes. It kept 2 cents of every revenue dollar as net income in FY2025 and turned 1 cent into free cash flow.

Operating income, FY2025

5% of revenue

▲ +486% vs FY2024 ($143M, 1%)

Net income, FY2025

2% of revenue

▲ Now profitable vs FY2024 (−$323M, −2%)

Free cash flow, FY2025

1% of revenue

▼ −79% vs FY2024 ($384M, 2%)

How Are They Changing?

Since the FY2025 annual report

Latest quarter: Q3 FY2026, the three months to Sep 30, 2026

Revenue: ▼ −9%; vs $4B in Q3 FY2025
Net income: ▼ Now a loss; vs $73M in Q3 FY2025

Total major product category net sales share of revenue vs 91.4% in Q3 FY2025

Aug 3, 2026 Whirlpool revises its earnings-per-share outlook Revenue and margin guidance stayed unchanged; the earnings-per-share outlook was revised to reflect the new interest expense outlook.

Shrinking. Revenue fell 29% in 4 years, from $22B in FY2021 to $15.5B in FY2025, about 8% a year.

European and Middle East business transfers The earlier report described the European major appliance contribution and Middle East and Africa sale as planned; the latest says both were completed, with the European business contributed to a company formed with Arcelik and the Middle East and Africa business sold to Arcelik.

Revenue over time

Total major product category net sales Spare parts and warranties Other Cooking Laundry Dishwashing Refrigeration

$25B$12.5B$0

FY2021 FY2022 FY2023 FY2024 FY2025

Who Do They Compete With?

Competes with Bosch, Electrolux, Haier, Hisense, LG, Mabe, Midea, Panasonic, Samsung, Breville, DeLonghi, Ninja, Groupe SEB, and Cuisinart

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