Wix.com Ltd.
wix.comWhat Do They Do?
Provides website and app creation tools, domain and hosting services, and online business tools for individuals, businesses and professional creators.
20-F for FY2024, filed Mar 5, 2026We are a leading global cloud-based web development platform for millions of registered users and creators worldwide. Wix was founded on…View ↗
We also offer several vertical-specific applications that business owners can use to operate mission critical aspects of their business…View ↗
We also offer a variety of additional products and services to further complement and enhance our users’ business or branding needs, most…View ↗
How Do They Make Money?
Customers are typically billed in advance when a contract starts or renews and pay at billing; premium and business subscriptions provide services over the contract term. Domain registrations and third-party apps are one-time sales, while Wix Payments earns fees per transaction.
20-F for FY2024, filed Mar 5, 2026The Company typically invoices its customers in advance upon execution of the initial contract or subsequent renewal, and payments are…View ↗
Revenues from premium subscriptions are recognized on a straight-line basis over the term of the contract, as these services generally have…View ↗
Revenues related to subscriptions and software applications developed by the Company are primarily recognized over time. Revenues related…View ↗
Revenues related to the registration of domain names are recognized at a point in time upon the registration of the domain name, since that…View ↗
Revenues related to third-party software applications are generally recognized at a point in time upon sale of the application, since that…View ↗
Revenues related to Wix Payments, earned from processing payments, are recognized at the time of the transaction, and fees are determined…View ↗
-
20-F for FY2024, filed Mar 5, 2026
FY2024 revenue by product or service ↗
$2B
-
20-F for FY2024, filed Mar 5, 2026
$2B ↗
| Segment | Share | Revenue |
|---|---|---|
|
Creative Subscriptions
|
71%
FY2021: 75%
|
Creative Subscriptions, FY2024
$1.4B Sources
|
|
Business Solutions
|
29%
FY2021: 25%
|
Business Solutions, FY2024
$583.3M Sources
|
Who Are Their Customers?
End customers buy directly; others come through professional agencies and freelancers who build websites or apps for them, and through resellers.
20-F for FY2024, filed Mar 5, 2026The Company sells its products and services directly to end customers as well as through certain types of partners, including professional…View ↗
Do Revenues Turn Into Profits?
Yes. It kept 3 cents of every revenue dollar as net income in FY2024.
20-F for FY2024, filed Mar 5, 2026
How Are They Changing?
Growing. Revenue grew 57% in 4 years, from $1.3B in FY2020 to $2B in FY2024, about 12% a year.
New app-building tools
The older report described website builders and Velo for websites and web apps; the latest adds a no-code platform that builds web and mobile apps from natural-language prompts.
20-F for FY2021, filed Apr 1, 2022 20-F for FY2024, filed Mar 5, 2026In June 2025, we acquired Base44, an Israeli early-stage startup which offers an AI-powered platform enabling users to build fully…View ↗
Updated professional builder
The older report described Editor X as the advanced product for design professionals; the latest describes Wix Studio for professionals, agencies and enterprises, and says it replaced Editor X.
20-F for FY2021, filed Apr 1, 2022 20-F for FY2024, filed Mar 5, 2026
Who Do They Compete With?
Competes with Squarespace, Webflow, Canva, Figma, Shopify, BigCommerce, Mindbody, WordPress.org, Drupal, Claude Code, Cursor, Replit, Lovable, Google AI Studio, Bolt.new, V0, and GoDaddy
20-F for FY2024, filed Mar 5, 2026DIY template-based and other website design companies that enable website creation such as Squarespace and Webflow; Versatile, web-based…View ↗
Loading...
