Wealthfront Corp (WLTH) is a financial technology company that provides automated investment advisory and cash management services through its digital platform. Revenue comes primarily from two streams: asset-based advisory fees charged at 0.25% annually on its multi-asset class portfolios and a fee rate of approximately 0.62% annualized on cash management assets, which totaled $45.4 billion off-balance sheet as of January 31, 2026. Investment advisory services are operated through subsidiary Wealthfront Advisers LLC, while brokerage and cash management services run through Wealthfront Brokerage LLC. The platform had 1.4 million funded clients as of January 31, 2026, an increase of 17% year over year. Total revenue grew 18% for the fiscal year ended January 31, 2026, with cash management revenue reaching $271.7 million and investment advisory revenue also contributing. The company targets digital-native clients, defined as individuals born after 1980, and competes against other financial technology firms, traditional asset managers, and high-yield cash account providers.

Revenue model

Asset-based fees on investment advisory assets (0.25% annual advisory fee for the multi-asset class portfolio) and fee income on cash management assets (annualized rate of approximately 0.62% for fiscal year ended January 31, 2026). The Stock Investing product generates no advisory fee revenue. Cash management revenue was $271.7 million for fiscal year ended January 31, 2026.

Products and services

Globally diversified multi-asset class portfolios of low-cost index ETFs with tax-loss harvesting; direct indexing products (S&P 500 Direct, Nasdaq-100 Direct); US Treasury bond ladder; diversified bond portfolio; Stock Investing product for individual stocks and ETFs; cash management services via the Cash Account sweep program; financial planning tools with linked external accounts.

Customers and end markets

Individual retail investors, with stated focus on digital natives (individuals born after 1980, including Millennials and Gen Z). Funded clients totaled 1.4 million as of January 31, 2026. Growth in the period was primarily driven by new cash management clients.

Value-chain role

Registered investment adviser and brokerage platform. Wealthfront Advisers LLC acts as investment adviser; Wealthfront Brokerage LLC holds client cash accounts and executes brokerage functions. The company uses third-party clearing brokers and sweep program bank partners for cash management. AI and machine learning tools from third-party vendors support internal operations and fraud detection.

Geographic exposure

Not specified in filing excerpts.

Competitors

cryptocurrency platforms, sports betting and prediction market companies, financial services companies offering high-risk products such as zero-day options, other financial technology companies

Source: SEC 10-K, filed 2026-04-24

Industry: Finance Services