WeShop Holdings Limited
we.shop.What Do They Do?
Connects users discovering products and services through social content and recommendations with third-party retailers and travel providers through its platform.
20-F for FY2025, filed Apr 30, 2026WeShop operates a social commerce platform designed to connect product discovery, user-generated content, affiliate commerce and…View ↗
The Company’s platform enables users to access participating retailers across multiple consumer categories, including fashion, electronics…View ↗
The Company has also developed travel-related functionality within the platform, allowing users to access participating travel providers…View ↗
How Do They Make Money?
Affiliate networks pay WeShop a share of commissions when users complete qualifying purchases with participating retailers; payment typically arrives within 30 to 90 days after the networks validate those transactions. Advertisers and retailers also pay for promotional placements, with charges based on impressions or clicks.
20-F for FY2025, filed Apr 30, 2026WeShop operates as a platform and publisher within the affiliate marketing ecosystem. Its model is based on directing users from its…View ↗
The Company earns affiliate commission revenue when users complete qualifying purchases with participating third-party retailers after…View ↗
Commission revenue is recognized at the point in time when the underlying qualifying transaction occurs and the Company’s performance…View ↗
Advertising revenue is recognized on a gross basis as advertising services are delivered, based on the number of impressions or clicks…View ↗
Payments from affiliate networks are typically received within 30 to 90 days following validation of the underlying transactions.…View ↗
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20-F for FY2025, filed Apr 30, 2026
FY2025 revenue by product or service ↗
GBP 422.9K
-
20-F for FY2025, filed Apr 30, 2026
GBP 422.9K ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Affiliate revenues, net
Sold outright
20-F for FY2025, filed Apr 30, 2026 |
82% |
Affiliate revenues, net, FY2025
GBP 345K Sources
|
Sold outright |
|
Advertising revenues
Usage-based
20-F for FY2025, filed Apr 30, 2026 |
18% |
Advertising revenues, FY2025
GBP 77.9K Sources
|
Usage-based |
Who Are Their Customers?
Users reach retailers and service providers through affiliate network integrations; the networks pay WeShop commissions. Retailers, sellers, vendors and other partners also buy advertising placements on the platform.
20-F for FY2025, filed Apr 30, 2026WeShop operates as a platform and publisher within the affiliate marketing ecosystem. Its model is based on directing users from its…View ↗
In addition to affiliate commission income, the Company generates advertising revenue from tenancy-style and promotional placements within…View ↗
The Company does not contract directly with most retailers. Instead, its access to retailers and associated commission opportunities is…View ↗
Affiliate Revenue: The Company earns commission revenue from affiliate marketing arrangements in which it promotes retailers’ products…View ↗
Advertising services: The Company provides advertising services to sellers, vendors and other partners through sponsored placements and…View ↗
Do Revenues Turn Into Profits?
No. It lost GBP 63M in FY2025.
20-F for FY2025, filed Apr 30, 2026
−GBP 63.1MView ↗
20-F for FY2025, filed Apr 30, 2026
−GBP 63MView ↗
20-F for FY2025, filed Apr 30, 2026
−GBP 4.4MView ↗
How Are They Changing?
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