XMax Inc. (XWIN) is a furniture company that designs and distributes contemporary residential and commercial furniture through retail and online channels worldwide. Revenue is generated through direct product sales, with the company acting as principal, recognizing revenue at the point of delivery to the customer. XMax operates through several wholly-owned subsidiaries, including Nova Furniture Limited (British Virgin Islands), Diamond Bar Outdoors, Inc. (California), Nova Furniture Ltd. (Samoa), and a subsidiary with operations in Malaysia. The company, formerly known as Nova LifeStyle, Inc., changed its name to XMax Inc. in November 2025 following a Nevada Articles of Incorporation amendment. As of December 31, 2025, the company employed 22 full-time employees, all U.S.-based. Since 2019, management has pursued a deliberate shift away from low-margin products toward higher-margin goods and faster-paying clients. One customer accounted for more than 10% of total sales in FY2025; no single customer exceeded that threshold in FY2024.

Revenue model

Transactional product sales. The company sells residential and commercial furniture directly to customers via retail and online channels, recognizing revenue at point of delivery. The company holds inventory risk and sets pricing, acting as principal in all sales transactions.

Products and services

Contemporary styled residential and commercial furniture, sold through retail and online platforms with global purchase fulfillment capability.

Customers and end markets

Residential and commercial furniture buyers. Customer concentration is material: one customer exceeded 10% of total sales in FY2025. The company is actively expanding internet and direct U.S. sales to reduce dependence on large wholesale customers.

Value-chain role

Designer and distributor. The company designs furniture and distributes it through its own sales platform, holding inventory and managing fulfillment. It does not disclose manufacturing ownership in the excerpts provided.

Geographic exposure

U.S.-headquartered with international operations. Subsidiaries are domiciled in the British Virgin Islands, Samoa, California, and Malaysia. The company targets U.S. and other international markets for direct sales expansion. Functional currency is USD; Malaysian subsidiary uses Malaysian Ringgit.

Source: SEC 10-K, filed 2026-04-15

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