LQR House Inc (NYSE American: YHC) is an online alcohol retail and digital marketing company that operates the CWS Platform, an American e-commerce destination for alcohol purchases, and develops proprietary spirit brands. Revenue is generated through transactional alcohol sales on the CWS Platform and marketing services provided to both owned and third-party alcohol brands. The company serves individual consumers, wholesalers, and third-party alcohol brands seeking digital brand development and e-commerce distribution. Headquartered at 5306 Six Forks Rd, Raleigh, NC, as of the 10-K filed April 15, 2026, LQR House operates as an emerging growth company. Its proprietary brand portfolio includes SWOL Tequila, a limited-edition Añejo Tequila produced in exclusive batches of up to 10,000 bottles per release, with the SWOL trademark registered in Mexico only as of the filing date. In May 2024, the company acquired a minority stake in Cannon Estate Winery Ltd., a British Columbia winery, though that investment was fully impaired during the year ended December 31, 2025. CEO Sean Dollinger and CFO Kumar Abhishek signed the April 15, 2026 filing.

Revenue model

Transactional e-commerce sales of alcohol products through the CWS Platform and fee-based digital marketing services provided to owned brands (SWOL Tequila) and third-party alcohol brands, including influencer campaign management and platform placement.

Products and services

CWS Platform (online alcohol retailer with mobile app, order tracking, and personalized recommendations); SWOL Tequila (proprietary limited-edition Añejo Tequila, batches up to 10,000 bottles, trademarked in Mexico); digital marketing services including influencer campaigns targeting cumulative followings of at least 1.5 million followers per monthly program, social media cross-posting, email marketing, and homepage banner placement on the CWS Platform.

Customers and end markets

Individual alcohol consumers (with a stated focus on the millennial demographic), wholesalers, and third-party alcohol brands seeking brand development and e-commerce marketing services.

Value-chain role

Vertically integrated alcohol e-commerce operator and digital marketing service provider: manages product procurement, fulfillment logistics, licensing compliance, brand development, and consumer-facing marketing for owned and third-party alcohol brands through the CWS Platform.

Geographic exposure

Primary operations in the United States. SWOL Tequila trademark registered in Mexico only as of the 10-K filed April 15, 2026. Minority investment in Cannon Estate Winery Ltd. based in British Columbia, Canada, fully impaired as of year ended December 31, 2025.

Source: SEC 10-K, filed 2026-04-15

Industry: Beverages Peers: Trade Desk Inc