RE/MAX Holdings, Inc.
remaxholdings.comNo Longer Reporting
The company has not filed an annual or quarterly report since its Q2 FY2026 10-Q, filed Aug 6, 2026. Its latest SEC filing is a SCHEDULE 13G/A from Oct 26, 2026.
10-Q for Q2 FY2026, filed Aug 6, 2026
The sections below describe the company as of the FY2025 annual report.
What Did They Do?
Franchises real estate brokerages worldwide under RE/MAX and mortgage brokerages in the United States under Motto, and provides marketing, technology and loan-processing services to those franchise networks.
10-K for FY2025, filed Feb 19, 2026We are one of the world’s leading franchisors in the real estate industry. We franchise real estate brokerages worldwide under the RE/MAX®…View ↗
How Did They Make Money?
Continuing franchise fees are fixed monthly payments based on RE/MAX agent or Motto office counts; agents pay annual dues, and broker fees are charged when a RE/MAX agent closes a home sale. Franchise sale or renewal fees are charged at signing and spread across the agreement term; marketing fees are billed monthly.
10-K for FY2025, filed Feb 19, 2026Continuing franchise fees are fixed contractual fees paid monthly (a) by regional franchise owners in Independent Regions or franchisees in…View ↗
Annual dues are a fixed membership fee paid annually by REMAX agents directly to the Company. The Company defers the annual dues revenue…View ↗
Broker fees are assessed against real estate commissions paid by customers when a REMAX agent buys or sells a property. Generally, the…View ↗
Marketing Funds fees are fixed contractual fees paid monthly by franchisees based on the number of REMAX agents in the respective…View ↗
Franchise SalesView ↗
-
10-K for FY2025, filed Feb 19, 2026
FY2025 revenue by product or service ↗
$291.6M
-
10-K for FY2025, filed Feb 19, 2026
$291.6M ↗
| Segment | Share | Revenue | How money arrives |
|---|---|---|---|
|
Continuing franchise fees
Recurring
10-K for FY2025, filed Feb 19, 2026 |
39%
FY2022: 38%
|
Continuing franchise fees, FY2025
$112.9M Sources
|
Recurring |
|
Annual dues
Recurring
10-K for FY2025, filed Feb 19, 2026 |
10%
FY2022: 10%
|
Annual dues, FY2025
$30.5M Sources
|
Recurring |
|
Broker fees
Usage-based
10-K for FY2025, filed Feb 19, 2026 |
18%
FY2022: 18%
|
Broker fees, FY2025
$53.7M Sources
|
Usage-based |
|
Franchise sales and other revenue
|
7.5%
FY2022: 8.8%
|
Franchise sales and other revenue, FY2025
$21.7M Sources
|
|
|
Marketing Funds
Recurring
10-K for FY2025, filed Feb 19, 2026 |
25% |
Marketing Funds, FY2025
$72.8M Sources
|
Recurring |
Who Were Their Customers?
Real estate brokerage owners buy RE/MAX franchises directly in Company-Owned Regions; in other regions, independent regional owners hold franchise rights. Mortgage professionals, real estate brokers and investors can open Motto franchises, and RE/MAX agents pay annual dues directly to the company.
10-K for FY2025, filed Feb 19, 2026The REMAX Franchise Offering. REMAX is a 100% franchised business, with all REMAX branded brokerage office locations being operated by…View ↗
In the early years of our expansion in the U.S. and Canada, we sold regional franchise rights to independent owners for certain geographic…View ↗
Motto is the first and only national mortgage brokerage franchise brand in the U.S. We are a mortgage brokerage franchisor, not a lender…View ↗
Annual dues are a fixed membership fee paid annually by REMAX agents directly to the Company. The Company defers the annual dues revenue…View ↗
How Were They Changing?
- Net income
-
Sources
10-Q for Q2 FY2026, filed Aug 6, 2026
−$4.3MView ↗
- ▼ Now a loss
- vs $4.7M in Q2 FY2025
10-Q for Q2 FY2026, filed Aug 6, 2026
Open tableView ↗
-
Aug 24, 2026
RE/MAX Holdings completed its merger with Real
Former stockholders received cash, shares of Real REMAX Group common stock, or a prorated combination.
Sources
8-K, filed Aug 24, 2026
Pursuant to the Merger Agreement, after giving effect to the cash/stock election results described below, upon the consummation of the…View ↗
Shrank. Revenue fell 12% in 4 years, from $329.7M in FY2021 to $291.6M in FY2025, about 3% a year.
A marketing services platform
The older overview describes loan processing as an ancillary service; the latest report also describes campaign marketing through MaaS, with revenue from affiliate spending.
10-K for FY2022, filed Feb 28, 2023 10-K for FY2025, filed Feb 19, 2026We are one of the world’s leading franchisors in the real estate industry. We franchise real estate brokerages globally under the RE/MAX…View ↗
Who Did They Compete With?
Competes with Century 21, Coldwell Banker, ERA, Sotheby’s, Corcoran, Better Homes and Gardens, Berkshire Hathaway Home Services, eXp Realty, Keller Williams Realty, Royal LePage, HomeSmart, Realty ONE Group, REAL Brokerage, LPT Realty, and Fathom Realty
10-K for FY2025, filed Feb 19, 2026Many brokerages are independent, with the best-known independent brokerages being regional players. At the individual office level, our…View ↗
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