SEMrush Holdings, Inc.
semrush.comNo Longer Reporting
The company has not filed an annual or quarterly report since its FY2025 10-K, filed Mar 2, 2026. Its latest SEC filing is a 15-12G from May 8, 2026.
10-K for FY2025, filed Mar 2, 2026
The sections below describe the company as of the FY2025 annual report.
What Did They Do?
Provides online visibility software that helps companies and marketing agencies improve how their websites and content are found across search, advertising and social channels.
10-K for FY2025, filed Mar 2, 2026We are a leading online visibility management software-as-a-service (“SaaS”) platform. We enable companies globally to identify and reach…View ↗
The evolving online landscape and information overload from online content have made it increasingly difficult for companies to understand…View ↗
We serve a range of customers from SMBs to enterprise-size businesses and marketing agencies, across a wide variety of verticals, including…View ↗
How Did They Make Money?
Customers pay monthly or annual fees for access to the hosted software and support; the company generally bills them in advance, and service runs over the subscription term.
10-K for FY2025, filed Mar 2, 2026The Company offers subscriptions to its platform primarily on a monthly or annual basis. The Company sells its products and services…View ↗
The Company recognizes subscription and support revenue ratably over the term of the contract, beginning on the date the customer is…View ↗
Amounts that have been invoiced are recorded in accounts receivable and in deferred revenue or revenue, depending on whether the revenue…View ↗
$443.6M
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10-K for FY2025, filed Mar 2, 2026
$443.6M ↗
Who Were Their Customers?
Small and midsize businesses, larger companies and marketing agencies use the platform. Customers can sign up through self-service or work with the sales team; the company also has a channel-led model with select agency partners.
10-K for FY2025, filed Mar 2, 2026We serve a range of customers from SMBs to enterprise-size businesses and marketing agencies, across a wide variety of verticals, including…View ↗
The Company offers subscriptions to its platform primarily on a monthly or annual basis. The Company sells its products and services…View ↗
Our customer acquisition strategy is built around our three core Go-To-Market (“GTM”) motions: Product-Led Growth (“PLG”), Sales-Assisted…View ↗
Did Revenues Turn Into Profits?
Not on paper. It lost $19M in FY2025, but brought in more cash than it spent: $57.8M of free cash flow.
10-K for FY2025, filed Mar 2, 2026
−$22.8MView ↗
10-K for FY2025, filed Mar 2, 2026
−$19MView ↗
10-K for FY2025, filed Mar 2, 2026
$57.8MView ↗
How Were They Changing?
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Apr 28, 2026
Semrush became a wholly owned Adobe subsidiary
The merger closed, and the company requested NYSE delisting.
Sources
8-K, filed Apr 28, 2026
As a result of the consummation of the Merger, a change in control of the Company occurred, and the Company became a wholly owned…View ↗
Grew. Revenue grew 2.4x in 4 years, from $188M in FY2021 to $443.6M in FY2025, about 24% a year.
AI-focused tools
The latest report describes AI and generative-search optimization products alongside its marketing tools; the older report lists search, content, social media and digital public relations products.
10-K for FY2022, filed Mar 15, 2023 10-K for FY2025, filed Mar 2, 2026We have developed our technology platform over the last 14 years. Since our founding in 2008, our platform has evolved through technology…View ↗
We are a leading online visibility management SaaS platform. We enable companies globally to identify and reach the right audience for…View ↗
Agency sales channel
The company added a channel-led model with select agency partners alongside its earlier emphasis on self-service sales and account expansion.
10-K for FY2022, filed Mar 15, 2023 10-K for FY2025, filed Mar 2, 2026We utilize a highly efficient, low-touch sales approach focused on driving customers to our platform through a self-service model, allowing…View ↗
Our customer acquisition strategy is built around our three core Go-To-Market (“GTM”) motions: Product-Led Growth (“PLG”), Sales-Assisted…View ↗
Who Did They Compete With?
Competes with Google and Facebook
10-K for FY2025, filed Mar 2, 2026In a highly fragmented market with a myriad of network- and channel-specific solutions, our differentiated and integrated platform provides…View ↗
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