OLAPLEX HOLDINGS, INC.
olaplex.comNo Longer Reporting
The company has not filed an annual or quarterly report since its Q1 FY2026 10-Q, filed May 11, 2026. Its latest SEC filing is a 15-12G from Jul 17, 2026.
10-Q for Q1 FY2026, filed May 11, 2026
The sections below describe the company as of the FY2025 annual report.
What Did They Do?
Sells haircare products and salon treatments to professional hairstylists and consumers seeking at-home hair routines.
10-K for FY2025, filed Mar 5, 2026OLAPLEX is a foundational health and beauty company powered by breakthrough innovation that starts with and is inspired by the professional…View ↗
OLAPLEX’s products are designed to provide a holistic hair health regimen, from root to tip. From our origins of creating the bond-building…View ↗
Pros are the heart of our brand. Consumers rely on trusted professional hairstylists to address their hair health needs, from bond repair…View ↗
Our consumers rely on our at-home products to support their hair health routine. Our at-home product regimen starts with our products aimed…View ↗
How Did They Make Money?
OLAPLEX sells haircare products through its professional and retail channels and directly to consumers. Customers are generally invoiced under agreed terms, while some international customers pay in advance; product sales occur when goods ship or are delivered.
10-K for FY2025, filed Mar 5, 2026
$423M
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10-K for FY2025, filed Mar 5, 2026
$423M ↗
Who Were Their Customers?
Professional distributors sell products to salons and licensed Pros; OLAPLEX sells directly to specialty retailers and consumers through its website and third-party e-commerce platforms.
10-K for FY2025, filed Mar 5, 2026Our Pro community has been at the center of our brand since inception. In our professional channel, our products are sold primarily through…View ↗
Our specialty retail channel includes specialty retailers with online and/or brick and mortar presences, where we further build our brand…View ↗
We sell our products directly to consumers through our branded website, Olaplex.com, and third-party e-commerce platforms, including Amazon…View ↗
10-K for FY2025, filed Mar 5, 2026
The Company extends credit to customers in certain industries which may be affected by changes in economic or other external conditions.…View ↗
Did Revenues Turn Into Profits?
Not on paper. It lost $9.3M in FY2025, but brought in more cash than it spent: $58.3M of free cash flow.
10-K for FY2025, filed Mar 5, 2026
$7MView ↗
10-K for FY2025, filed Mar 5, 2026
−$9.3MView ↗
10-K for FY2025, filed Mar 5, 2026
$58.3MView ↗
How Were They Changing?
- Net income
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Sources
10-Q for Q1 FY2026, filed May 11, 2026
−$5.3MView ↗
- ▼ Now a loss
- vs $465K in Q1 FY2025
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Jul 7, 2026
Olaplex completed its merger, and its shares ceased trading on Nasdaq
Shares were converted into a cash payment right, and Nasdaq trading stopped before market open.
Sources
8-K, filed Jul 7, 2026
Pursuant to the Merger Agreement, at the effective time of the Merger (the “Effective Time”), each share (a “Share” and collectively, the…View ↗
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May 11, 2026
Olaplex stopped providing or updating its financial guidance
Sources
8-K, filed May 11, 2026
In light of the transaction, OLAPLEX will not host a conference call to discuss its first quarter 2026 results and will not be providing or…View ↗
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Mar 26, 2026
Olaplex agreed to be acquired by Henkel
The agreement set cash consideration at $2.06 per share.
Sources
8-K, filed Mar 26, 2026
New York, NY – Olaplex Holdings, Inc. (“OLAPLEX” or “the Company”) (NASDAQ: OLPX), a premium hair care brand powered by science-led…View ↗
Shrank. Revenue fell 29% in 4 years, from $598.4M in FY2021 to $423M in FY2025, about 8% a year.
Expanded haircare needs
The older report described products around treatment, maintenance and protection; the latest report adds fine-hair wash care, a scalp treatment and hair masks.
10-K for FY2022, filed Feb 28, 2023 10-K for FY2025, filed Mar 5, 2026OLAPLEX disrupted and revolutionized the prestige haircare category by creating the bond-building space in 2014. We have grown from an…View ↗
We strive to continue to break ground in the prestige haircare category with our Pro-first and consumer-centric innovation strategy. We…View ↗
Who Did They Compete With?
Competes with Estee Lauder, Henkel, Kao, L’Oreal, Procter & Gamble, and Unilever
10-K for FY2025, filed Mar 5, 2026There is significant competition within each market where our products are sold. Competition in the beauty industry is based on a variety…View ↗
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