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1st FRANKLIN FINANCIAL CORP

What Do They Do?

Makes consumer loans to individuals for personal and family needs, and buys sales finance contracts from retail dealers.

How Do They Make Money?

Borrowers pay interest and finance charges over the term of their loans, and optional credit-insurance premiums are earned over the coverage term. The company also receives a commission when an automobile club membership is sold.

FY2024 revenue

Who Are Their Customers?

Individuals with subprime, non-prime or near-prime credit profiles borrow directly through 1st Franklin’s branches; the company also buys sales finance contracts from retail dealers. It reaches prospective borrowers through direct-mail convenience checks.

Do Revenues Turn Into Profits?

Not on paper. It lost $5.6M in FY2024, but brought in more cash than it spent: $78.1M of free cash flow.

Operating income, FY2024
37% of revenue
▲ +2% vs FY2023 ($135.6M, 39%)
Net income, FY2024
−1% of revenue
▼ Now a loss vs FY2023 ($530K, 0%)
Free cash flow, FY2024
21% of revenue
▲ +25% vs FY2023 ($62.7M, 18%)

How Are They Changing?

Since the FY2025 annual report
Latest quarter: Q2 FY2026, the three months to Jun 30, 2026
Net income
▲ +479%
vs $1.7M in Q2 FY2025

Growing. Revenue grew 37% in 4 years, from $275M in FY2020 to $378M in FY2024, about 8% a year.

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